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Rogers to launch 21Mbps HSPA+ network

updated 09:10 am EDT, Tue July 28, 2009

Rogers 21Mbps HSPA Plus

Rogers on Tuesday became the first North American cellular carrier to start deploying HSPA+ on its 3G network. A gradual rollout will bring the Canadian provider's network up to the standard's peak download rates 21Mbps, or about three times the speed of its existing 7.2Mbps network. While unstated, the network should also provide upstream speeds of up to 5.76Mbps in peak conditions.

The combined speed is enough that performance on the improved 3G should feel more like a home landline connection, Rogers claims. Actual speeds will likely be significantly lower but should still be within the multi-megabit range in both directions.

HSPA+ will be available in August but comes first to Rogers' largest market, the greater Toronto area. It should move "quickly" to other larger cities in the next few months. Rogers hasn't said whether it will increase the data caps for these users, but a change may be necessary as the company's most expensive service offers just 5GB for $80 per month; a more typical plan provides just 1GB for $30.

In the US, AT&T has promised HSPA+ sometime this year but has yet to signal that it's getting close to this deployment. The move mostly requires a software upgrade but may depend on finally adding 850MHz 3G to major cities like New York and San Francisco, where heavy iPhone activity has rendered the much narrow 1,900MHz 3G spectrum all but unusable. Such an upgrade may not be completed for several months.



By Electronista Staff
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Comments

  1. Fluffy Bunny

    Fresh-Faced Recruit

    Joined: Jul 2009

    +2

    Wow

    That's very impressive. I wonder how much of Roger's [what I perceive to be] sudden interest in the latest and fastest mobile technology is due to it wanting to attract people to its network with the iPhone.

    Has Rogers transformed itself from being a selfish lumbering monolith to a nimble technology powerhouse? Great news for us consumers, because it will force the still-awful Telus out of complacency as well.

    Apple has caused mobile phone companies to pay attention to what the end user wants, much like they did for music.

    Whatever you say about Apple, it's hard to deny that they're responsible for a lot of good improvements to our rich Western societies.

  1. noreallyitsme

    Fresh-Faced Recruit

    Joined: Mar 2009

    +1

    if

    a network is made faster but still throttled beyond sympathy, does anyone really care?

  1. Salty

    Professional Poster

    Joined: Jul 2005

    -1

    Throttling?

    I work for a Rogers dealer and I haven't heard anything about users being throttled, I know on MTS Storm users can't use YouTube, but here on Rogers I never have issues with my iPhone and I think I have a way better experience than AT&T users do!

    And yah Rogers really does see itself as a data company now more than even a phone company, most of the new devices we launch are coming with data plans of some sort. I mean if you think about it our line up is arguably better than any single American carrier, we have the iPhone, BlackBerries both Bold, Curve 8900 and others, The HTC Magic and Dream (MyTouch 3G and G1), we have the N95, E71, and we're getting the 5800 (Not that Nokia is a big deal these days) and we've got a smattering of Windows Mobile phones both touch and non (Not that anyone's buying em) even the Sony Xperia X1... again not that anyone's buying. Plus we've still got a nice line up of txting phones and nice sliders, flips, bars and what not. Our Rugged phones are pretty good, even our paygo handsets don't look super cheap now.

    Rogers over the last couple years is really working at becoming Canada's premium carrier and I think they're doing a bang up job of it.

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