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Net Applications revises market share data, cuts Mac

updated 02:45 pm EDT, Mon August 3, 2009

Mac market share reduced

Net Applications has revised its web share reports to improve the accuracy of its findings, although the adjustments have drastically changed the data, according to Fortune. Despite a report issued late last year that showed Mac web share growing to 8.9 percent, the latest report for July has reduced the number down to 4.9 percent.

Windows gained approximately 6 points from 87.8 percent with the old data to 93.2 percent with the latest findings. The iPod touch, which was featured in a special report for climbing the old list, has now been removed. The iPhone also took a dive, falling from 0.6 percent to 0.25 percent.

Net Research tracks the operating systems of visitors to its client websites and provides a comparison of the popularity for each platform. The drastic changes come as a result of the regional weight of data, which previously over-represented hits from the U.S. The new methods give more weight to countries with large populations of Internet users, such as Asian markets, that are not well represented by Net Research clients.

The significant reduction of Mac share is attributed to its disproportionately high share in the U.S. compared to the rest of the world. The new methods were applied retroactively, enabling a comparison to the previous charts. Dropping Mac to below 5 percent effectively places its web share to levels Net Applications first reported in 2006.



By Electronista Staff
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  1. ZinkDifferent

    Fresh-Faced Recruit

    Joined: Jan 2005

    +1

    Wow!

    Lapdogs sure come in handy.

  1. nowwhatareyoulookingat

    Fresh-Faced Recruit

    Joined: Jul 2009

    +1

    in other news

    Net Research announces it received a large amount of funding from a private company based in the Seattle Washington area. However, they cite a confidentiality agreement preventing the release of the actual company name.

  1. WiseWeasel

    Junior Member

    Joined: Apr 1999

    0

    Strange

    A couple observations. First, Linux share increased slightly with this adjustment, indicating that its usage rate worldwide is above its usage in the US.

    Second, Net Applications is marketing their data to commercial website operators, most of them based in the US or Western Europe, in order to help them decide which browser and OS platforms they need to ensure compatibility with and target their ads to. It would seem to make the data less valuable to commercial website operators if the usage share numbers are fudged to account for relative populations of the different countries, instead of being purely reflective of their actual levels of web traffic. To a website operator, it doesn't matter whether China's share of traffic represents 10% of their online population or 20%, as they're still getting the same share of actual traffic from China relative to other countries, and so advertisers and site operators are really only concerned with the actual effective market share, not some weird figure related to the number of people NOT generating web traffic. What they should have done is split their data among sites targeting different languages and/or based in different countries, and shown the usage share numbers for each different language or country as a method of highlighting the differences in usage share in different regions. I doubt there is a single one of Net Applications' customers that actually cares about the claimed number of people online in each country who are not generating any page hits. To save face and avoid calling their data into question anymore than it needs to be, it would be more useful if they would release the old figure of actual usage in addition to the new one fudged for non-traffic-generating populations.

  1. chas_m

    Joined:

    0

    It may sound like ...

    sour grapes, but I genuinely (and as objectively as possible) believe something fishy's going on here.

    iPod Touch missing? There are only zillions of them out there, all being used to access the web at least occasionally. Even folding their numbers in with the iPhone (which would at least make sense), the iPhone share goes DOWN?

    This is flatly impossible. Someone, somewhere, is influencing these numbers.

  1. fizzy

    Fresh-Faced Recruit

    Joined: Mar 2009

    0

    browsers

    If Net Research is selling data to adjust advertising or content, then who cares what OS is hitting a site? I want to know browser versions, for site compatibility (of course, my logs tell me that already), or language/country, for content targeting (of course, I can only write in English and I only have so much to say about my product, so don't know what difference that makes either).

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