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Palm recruits former Apple brand designer

updated 05:35 pm EDT, Tue August 4, 2009

Palm Gets Apple Brand Head

Palm has quietly swelled the ranks of its marketing team with another one-time Apple executive, a discovery made today shows. Although unpublicized, the company has chosen Jeff Zwerner as its Senior Vice President of Brand Design and takes an executive who has worked twice with Apple to create its image, once between 1995 and 1996 as a Senior Art Director and again between 2001 and 2003 as its Creative Director for Packaging. He has also worked at numerous high-profile companies, including Coca-Cola, Disney, The Gap, HP, LL Bean and Nike.

Palm has hired on a large number of former Apple employees as part of the company makeover begun in 2007 but has almost exclusively focused on engineering and executive talent, such as now-CEO Jon Rubinstein as well as the employees responsible for adding and eventually restoring native iTunes sync for the Pre. Where most companies are forced to use in-between programs to sync media between iTunes and a given phone or media player, knowledge of iPod syncing processes has let Palm's hardware identify itself as Apple-made and show up in the iTunes device list as though it were an actual iPod.

Palm has already changed much of its aesthetic to have an Apple-like though not directly comparable brand, with minimalist packaging and a "natural" motif that includes the rock-like shape of the Pre and its optional Touchstone charger. [via PreCentral]

By Electronista Staff
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  1. climacs

    Mac Enthusiast

    Joined: Sep 2001


    me too! me too!

    Aren't there non-compete agreements involved here? And at what point does Apple sue Palm and its ex-employees? It sure sounds like Palm is hiring these ex-Apple employees in part because of their inside knowledge of Apple technology.

  1. DeezNutts

    Fresh-Faced Recruit

    Joined: Apr 2008


    Sure, probably expired

    This guy last worked for apple back in 2003. There is no non-compete agreement that is going to last that long.

    Besides, non-compete agreements are not always enforceable. It really depends. I was able to get out of one years ago by demonstrating that an agreement infringed on my right to work within my home state.

    Smart move(s) by Palm. If you want to take on the leader on some level, you can't do much better than the talent that helped make the leader to begin with.

  1. Salty

    Professional Poster

    Joined: Jul 2005



    Who wants to bet Ruby is working on Palm OS X?

  1. dliup

    Fresh-Faced Recruit

    Joined: Jan 2006


    wrong idea

    It's not advertising. It's Steve's vision the high usability of apple products.

  1. gitcypher

    Fresh-Faced Recruit

    Joined: Jul 2007


    All things aside

    That guy's resume is pretty impressive.

  1. pairof9s

    Senior User

    Joined: Jan 2008



    Having the ingredients to a great recipe is only half the solution...knowing what and how to bake is another thing altogether.

    Good luck, Palm

  1. vasic

    Fresh-Faced Recruit

    Joined: May 2005


    Designing boxes

    So it seems that he designed boxes (as in, cardboard and styrofoam) for the iPod and the desk lamp iMac...

  1. ff11

    Fresh-Faced Recruit

    Joined: Apr 2004


    Closer and closer

    A few more ex Apple employees and Palm may as well change their name and logo because they will basically become Apple.

  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: Designing Boxes

    Well, the boxes must be something, considering how many people drool over Apple packaging like it was fine art or something...

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