updated 03:50 pm EDT, Sat August 8, 2009
iTunes 9 May Get Blu-ray
iTunes 9 could center on the addition of Blu-ray movie playback, according to a rumor floated on Saturday. A veteran source for BGR says that the Apple jukebox software, which currently can't play any videos on disc, will gain support for the HD movie format. It would also reportedly gain some level of interaction with Facebook, Twitter and potentially the Internet radio service Last.fm. It would also supposedly be possible to reorganize iPhone apps.
When iTunes 9 will ship isn't mentioned, though the company normally reserves significant updates to the media software for special music events in September or October.
A move towards Blu-ray video would downplay the importance of DVD Player for disc playback but would also be a shift in attitudes at Apple. Company chief Steve Jobs is well known for having referred to Blu-ray as a "bag of hurt" based on the licensing and copy protection needed to play videos, and the company as a whole has normally preferred sending customers towards 720p videos on iTunes. Upgrading to 1080p at its online store may be difficult, however, as the files are normally much larger and often won't start playing quickly without a very fast Internet connection.
However, the rumor appears just as Apple is rumored to be extending the iMac with a pair of mysterious but important new features with its next update. While Blu-ray hasn't been directly linked to the update, speculation has it as one of the most likely new additions.