Sanrio Global Consumer Products, in collaboration with Mimoco, has announced a new line of MIMOBOT USB flash drives based on Sanrio characters. First in the company’s lineup is the Hello Kitty USB drive, which will coincide with the character's 35th anniversary. In addition to Hello Kitty, customers will be able to purchase drives with other Sanrio characters such as Badtz-Maru, My Melody, Kuromi, Keroppi, Chococate and TuxedoSam.

The MIMOBOT series are available in capacities ranging from from 2GB to 16GB. The drives each ship with a mimoDesk package of Sanrio-themed wallpapers, screensavers, icons, videos and avatars.

The MIMOBOT flash drives are scheduled to be available in early September from either Sanrio, Mimoco, or other retailers, although pricing information has yet to be announced. During the Hello Kitty anniversary, Sanrio will also be offering commemorative products and pieces of art which will be on display and purchasable during the company's “Three Apples” event.