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MS luring iPhone developers for Zune apps?

updated 09:00 am EDT, Fri August 14, 2009

Zune HD 3rd Party App Leak

Microsoft is actively trying to poach iPhone developers to give the Zune HD a true third-party app platform, according to assertions by one developer. The producer of an unnamed Twitter client for the iPhone tells John Gruber that he was asked earlier this year to port his app to a Microsoft platform with the promise of "a bucket of money" in compensation. The Windows firm's plans weren't clear at this early stage, but it's reportedly "certain" this was for the Zune HD rather than just Windows Mobile.

Microsoft has been publicly encouraging developers to port iPhone apps to Windows Mobile but has so far made no indication that the Zune HD would have any outside apps beyond preloaded games. However, the company recently filed for a trademark on the term OneApp and has hinted the Windows Mobile and Zune platforms may support the same software. Both are based on Windows CE and would require few differences in code.

Third-party apps have been considered essential to the success of the iPod touch as they have both turned it into a significant game platform and also have enabled it as a practical communicator and work tool. So far, the Zune HD is only known to have a web browser in addition to its game and Zune Marketplace features.

By Electronista Staff


  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    Of course, MS would lure

    developers with a bucket of money. What else would developers want besides money? The Zune HD does have some decent hardware to work with and if the SDK is any good, then there should be no hesitation of developers defecting. With all those griping developers that are unhappy with Apple, I hope they do go to the Zune platform and get all the money they feel they deserve. h***, they can develop on both platforms.

    I wouldn't think MS would have to go out of it's way to get developers for the Zune. The only downside is whether there are going to be a lot of consumers to buy the Zune initially. It may be a weak platform, but that hardware is certainly worth having at such a low cost.

  1. kdogg73

    Dedicated MacNNer

    Joined: Dec 2002


    Easy pickins

    Developers, developers, developers!

  1. SlimGem

    Fresh-Faced Recruit

    Joined: Jul 2008


    Developers, developers!

    I would imagine that the new Zune HD will have to prove itself before developers are going to flock to it.

    But I guess MS has the bucks to buy a number of them; after all, that's always been their modus operandi.

  1. rytc

    Senior User

    Joined: Jan 2001


    WIndows mobile and Zune

    If MS expects developers to develop two code bases for these two devices they must be joking.

  1. gitcypher

    Fresh-Faced Recruit

    Joined: Jul 2007



    They're going to have a lot of competition if Creative gets the Zii platform out in time. I'd have to take a look at pure performance numbers, but it looks like the ZMS-05 micro controller has a lot more capability.

  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: WM and zune

    If MS expects developers to develop two code bases for these two devices they must be joking.

    Why? People expect developers to have Windows and Mac code bases. And then there's the iPhone code-base. And WM. Linux. Zune. Blackberry. Java. Javascript/web.

    It isn't that hard for developers to do such things, you know. Many have done it for years.

  1. macnixer

    Fresh-Faced Recruit

    Joined: Mar 2006


    is Visual Studio free??

    I just am wondering why do I pay $500 for Visual Studio 2008 license and a Windows license etc before I can code for this platform. Will MS cover this cost too? Basically I will need Windows, VS and a Zune. Woe be me, I am not for it.

  1. LouZer

    Fresh-Faced Recruit

    Joined: Nov 2000


    Re: Is VS free

    There is some 'express' version of VS that is free. The entire .Net framework is free, as are the compilers (which is part of the framework). Its just the IDE that costs money.

    Oh, and to program for the iPhone/iPod, you need a Mac, OS X, developer tools, and an iPhone/iPod. And a developer's license (assuming you actually want to test your software).

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