Apple slips in consumer satisfaction, still leads
updated 09:50 am EDT, Tue August 18, 2009
Apple leads consumer index
Apple continues to hold first place in tracking conducted by the American Consumer Satisfaction Index, says Fortune. The company has scored 84 out of 100 in a 2009 study, leaving it in a dominant position over rival computer builders. It has also dropped a point since 2008 however, when it achieved its highest-ever score.
Overall satisfaction with American computers has risen a point to 75, mainly with the help of brands like Gateway, HP and Compaq. Compaq's score has jumped 5.7 percent to 74, putting it on par with parent company HP, as well as the Acer-owned Gateway. Gateway has climbed 2.8 percent, and HP has inched ahead 1.4 percent. Dell remains the leader amongst Windows-based computer manufacturers, holding steady at 75 points.
Compaq's ascendancy is attributed to the global recession, which has prompted HP to produce more models for the lower-end brand. Sales of the systems are noted to be up in general, and HP's share value is said to have doubled relative to the market since the beginning of the year. Notably absent in ACSI rankings are IBM and Packard Bell, which have ceased to be players.













Margin of error?
08/18, 10:24am reply
The data is pretty meaningless without error bars. Compaq seems to have made a nice gain, but the rest is probably not significant.
ff11
Fresh-Faced Recruit
Joined: Apr 2004
Unless
08/18, 11:53am (3 replies) reply
Unless of course Apple had gained in consumer satisfaction, then it would be a different story, huh? Seems to be the case too often here. A positive story about Apple is accepted as fact, but a not-so-positive story is dismissed out of hand.
lamewing
Forum Regular
Joined: Aug 2004
oops
08/19, 02:50pm reply
I slipped a little,too, on a banana peel. But I'm still cool, and my marketshare is still healthy.
JEB
Junior Member
Joined: May 2001
comment title
09/18, 06:58am reply
your comment
thewebdrives
Administrator

Joined: Jun 2007