Blockbuster today said will soon offer its online video content on next-generation Motorola handsets via an OnDemand application. Some future handsets will have the ability to download the movies from Blockbuster, which marks the first time Blockbuster has offered its service on cellphones. Users will have access to "thousands" of titles offered by Blockbuster, including movies and TV shows. Technical details as well as timelines have not yet been made available, nor how much movies will cost.

This collaboration with Motorola is the latest in Blockbuster's strategy to bring its OnDemand service to users wherever they may be, on multiple platforms. Blockbuster recently announced it has partnered with Samsung to offer the OnDemand application on Samsung devices that include Blu-ray players, HDTVs and home theater systems. Via the app, users can download titles for rent or purchase, order movies for home delivery by mail, or reserve titles to pick them up in-store.