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Ricoh intros CX2 with wide-angle, 10.7X lens

updated 09:55 am EDT, Thu August 20, 2009

Ricoh CX2 Camera

Ricoh this morning revamped its most important non-pro camera by launching the CX2. The point-and-shoot has one of the longest reaches of any camera its size with a 10.7X zoom (28-300mm equivalent) lens; at its closest zoom, it's considered a wide-angle camera. Continuous shooting has also been sped up to 5 frames per second at full detail, while less professional photographers also get improved face detection and new shooting modes that replicate high-contrast black-and-white and miniature (tilt-shift) photography.

The CX2 inherits many of the other features that made the CX1 more advanced, including a 9-megapixel CMOS sensor that picks up more light than a CCD (between ISO 80 and 1,600). Video recording is limited to 640x480, but a special burst shot mode can capture 30 2-megapixel images in a single second.

Ricoh hasn't priced the camera or clarified its release date, but it's expected to ship first in Japan and possibly Europe. The company doesn't bring its cameras to the US. [via Akihabara]

By Electronista Staff
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  1. Feathers

    Grizzled Veteran

    Joined: Oct 1999



    I've never understood why Ricoh don't sell their cameras (officially) in the United States. Surely the economies of scale would benefit everyone? It's unfortunate that cameras such as the GR1v and GX200 haven't reached a wider and appreciative audience. The fact that Panasonic appear to have "borrowed" Ricoh's optional EVF approach for the GF-1 is a testament to Ricoh's enthusiast conscious innovation. If only they could get the noise down a bit!

  1. shawnde

    Fresh-Faced Recruit

    Joined: Apr 2008


    re: Stange (Strange)

    I was also wondering of the same thing. From what I could gather, this is the story. Ricoh is the OEM manufacturer for many of the digital cameras on the market (Canon, Sony, Panasonic, etc.), and they own a lot of technology and patents in the industry.

    I think there is an agreement in place, that while Ricoh is a manufacturer for a lot of the parts on these mainstream cameras, they're not allowed to market their own brand of a camera to a wide audience. I believe this is a mutual agreement between Ricoh and all the other guys.

    However, you CAN get their products in the US through a couple of dealers; it's just that there is not much competition on pricing.

    They DO make some of the nicest compact cameras out there, especially the GR and GX series. The main reason for the high noise is the cheap high-megapixel Sony sensor that seems to be in EVERY camera out there. If they stuck with their old sensors, or even Fuji's nice sensor, they'd do much better.

    It's become the norm; high-megapixel sensors = crappy, noisy images and huge file sizes; lose-lose for everybody.

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