updated 11:30 am EDT, Tue September 1, 2009
iPhone app Wins MS Contest
Microsoft drew embarrassment this weekend when it revealed that the winner of its app development contest was an iPhone app. Although 14 out of the 15 young companies at the Startup Weekend event wrote for a Microsoft platform, it was an iPhone contact memorization app, Learn That Name, which won the most votes from those at the competition. The victory came despite having just 48 hours to build and test the app and should lead to a $3 download when it reaches the App Store.
News of the iPhone app's win is ill-timed for Microsoft, which just today set a Windows Mobile 6.5 ship date for next month and has been trying to attract third-party developers to write for the platform. Besides contests like Startup Weekend, it has shown developers how to port iPhone apps and has tried to provide equal incentives to Apple by asking for a flat 30 percent cut of revenue instead of the steep, popularity-based rates common to most outside Windows Mobile app stores.