Printed from http://www.electronista.com

Best Buy to sell HTC Hero for $180, no rebate needed

updated 09:30 am EDT, Fri September 4, 2009

HTC Hero costs less at Best Buy

Best Buy late Thursday said it would undercut Sprint's pricing for the HTC Hero when it goes on sale October 11th. In contrast to the official pricing, which has the phone selling for $180 only after the combination of a $50 immediate discount and a $100 rebate, the third-party chain says it will match the price without needing the special discounts. The price is still attached to a two-year contract.

The tactic matches a similar approach with the Palm Pre and shows an increasing discrepancy between Sprint's own pricing and those of its resellers. Rebates are often regarded in the cellphone industry as a way of boosting phone profits as the carriers depend on a significant number of buyers forgetting to claim the rebate or doing it improperly, letting them pocket the pre-rebate amount.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

Cambridge Audio DacMagic XS

Every computer with a microphone or headphone port has one -- a digital to analog converter (DAC). There are nearly as many chipsets a ...

Sponsor

toggle

Most Commented

 
toggle

Popular News