Printed from http://www.electronista.com

Best Buy to sell HTC Hero for $180, no rebate needed

updated 09:30 am EDT, Fri September 4, 2009

HTC Hero costs less at Best Buy

Best Buy late Thursday said it would undercut Sprint's pricing for the HTC Hero when it goes on sale October 11th. In contrast to the official pricing, which has the phone selling for $180 only after the combination of a $50 immediate discount and a $100 rebate, the third-party chain says it will match the price without needing the special discounts. The price is still attached to a two-year contract.

The tactic matches a similar approach with the Palm Pre and shows an increasing discrepancy between Sprint's own pricing and those of its resellers. Rebates are often regarded in the cellphone industry as a way of boosting phone profits as the carriers depend on a significant number of buyers forgetting to claim the rebate or doing it improperly, letting them pocket the pre-rebate amount.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Tablo DVR

With over-the-top content options growing past Hulu and Netflix, consumers may be finding it harder to justify paying a monthly fee fo ...

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bringi ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Sponsor

toggle

Most Commented

 
toggle

Popular News