updated 01:40 pm EDT, Wed September 9, 2009
Microsoft, Tesco movie service
Microsoft announced on Wednesday that it has teamed with UK-based retailer Tesco to bring out a new service that will provide customers with DVD-quality movies delivered to them over the web using Microsoft's Silverlight technology. While details are scarce, customers who buy DVD movies from Tesco will be able to download digital copies of the title to their Windows PCs and Macs.
The downloads will include network-connected features that include up-to-date trailers, special bonus content and related music offerings such as downloadable MP3 ringtones. As well, movie viewing parties with online chat and networked games will also be offered in some instances.
Silverlight already allows users play video and navigate web apps on both PCs and Macs. The service will initially be offered in the UK sometime this fall, though both parties involved hope to eventually expand it on a wider scale.