updated 08:45 am EDT, Thu September 10, 2009
Sprint Any Mobile now official
Sprint acted on its rumored plans and launched Any Mobile, Anytime, a major addition that promises to change its calling plans. Anyone with an Everything Data individual or family plan ($70 or more) now gets unlimited voice time when calling a cellphone on any other US network, regardless of distance. The service only stipulates that customers have to be on the Sprint network and not roaming on another's during the call, though the 450 or more minutes from existing plans remain intact.
The extension automatically applies to existing users with their next billing cycle and will let customers with different plans switch without having to extend their contracts. Unlimited on-device data and messaging remain in place.
Sprint pitches Any Mobile as an assist for those who want to drop landlines entirely but has effectively started a new price war in the mobile space. The company was one of the first to embrace truly unlimited calling with its $100 Simply Everything plan and helped force other companies to follow suit, albeit usually at higher prices for carriers like AT&T and Verizon. These usually have unlimited cell-to-cell calls, but only within their own networks.
The add-on comes at a critical time for Sprint, as it just unveiled smartphones that depend heavily on unlimited access, such as the Palm Pixi and the carrier's custom version of the HTC Hero.