The way I listen to music is over my speakers at home from my MacBook, or on my iPhone. Unless SE is partnering with Apple I highly doubt they're going to change the way that I, or many other people listen to their music. SE has lost most of their market share to smart phones and devices that allow people to do all kinds of cool things with their phones, not just listen to music and take pictures.

This will change the way a VERY small number of people listen to music on their phone. SE should be focusing on what people want, a proper smart phone platform. If you notice Apple spends some time on it, with updating iTunes and adding new features to the store, but really the music player on the iPhone is pretty plain as far as the features most people use. Sure Genius is cool but lots of people don't even use it. People want a good PLATFORM, not a good revenue stream.

Ummm, ok, I have never heard of "world-renowned animator Kristofer Ström"

I mean normally, I am not one to dis on somebody else's art, being an artist myself - I know everyone has their own style, but looking at the animation on their website, it just looks ugly... no wait FUGLY! my 9 year old can animate better then that!

Anything short of wireless stereo headphones; voice control; voice feedback; and sharing/social-networking integration, will be a horrible disappointment. If you're Sony and come out with a promise/teaser such as this you better deliver if you don't want everyone completely ignoring you for the next decade.