updated 04:55 pm EDT, Sat October 3, 2009
Dutch ads hint new iMac, MacBook, Mac mini
A trio of new Google AdSense ads that surfaced this weekend have alluded to new iMacs and Mac minis as well as a similarly redesigned MacBook. Searches on the Dutch version of Google with the right keywords have shown AppleInsider text ads for a "brand new," "ultra thin" iMac in 20- and 24-inch models and a "thinner, lighter and stronger" MacBook. A Mac mini ad touts the system as "faster and more affordable than ever" but sells it for 499 Euros where the lowest official Netherlands price is 599 Euros.
In all cases, the ads steer users directly to the country's online Apple store, though without any new products. None of the slogans are known to have been used before, particularly for the MacBook as its design has remained virtually unchanged since May 2006.
The mentions hint that Apple is nearing comprehensive updates to all its consumer-level systems that should include significant cosmetic redesigns for the iMac and MacBook. The former is unofficially expected to resemble the LED Cinema Display and add one or two new features that haven't been seen in at least current iMacs, while the MacBook may use the sealed-in battery borrowed from the 13-inch MacBook Pro and slim down significantly as a result. Mac mini updates are presumed to be primarily internal and center on mild speed updates as well as price cuts.