Printed from http://www.electronista.com

T-Mobile's Project Black a rapid 3G expansion plan? [U]

updated 04:00 pm EDT, Fri October 9, 2009

Project Black involves new phones, HSPA+

(Updated with talk of $50 unlimited plan) T-Mobile's mysterious Project Black may be a combination of the company's phones and a rapid expansion of its fastest 3G service, a quick follow-up source said Friday. Rather than center on a specific device or a plan, Black would on pushing T-Mobile's upcoming high-end phones, including the Behold II, Bold 2 and Cliq, and matching them with the quick deployment of its 21Mbps HSPA+ network throughout the US. The timetable and the specific plans are still unknown by BGR and others.

The nature would explain beliefs that Project Black is meant to grow market share as it would address both T-Mobile's historic shortage of high-end, desirable smartphones as well as its relatively small 3G network, both of which may have cost it subscribers compared to larger carriers like AT&T and Verizon.

Update: a second source claims T-Mobile's strategy also includes the critical addition of a $50 Everything Unlimited plan that would provide unlimited domestic voice, messaging and data. It's unclear if this plan would apply to smartphones, but if so it would dramatically undercut rivaling plans from other carriers, which typically start at $70 or higher for unlimited data and often still have limited voice and messaging. If limited to conventional phones, it would still create competition for budget carriers like Cricket and MetroPCS.

The smartphone startegy is also now believed to involve the Nokia N900 as well as a second, unknown Nseries phone.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

Tesoro Tizona G2N Elite gaming keyboard

The market for gaming keyboards is getting crowded, starting off with some fairly simple keyboards and diverging into the land of modu ...

GX Gaming DeathTaker mouse

Gaming is a serious endeavor for many people, driving them to look for the best performance in their system and interface devices. Fro ...

Sponsor

toggle

Most Commented

 
toggle

Popular News