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Microsoft stores to open near Windows 7 release?

updated 12:40 pm EDT, Thu October 15, 2009

Microsoft retail timed with new OS

Microsoft's planned retail store openings will start just in time for Windows 7's appearance next week, a leak late yesterday may reveal. A single source for the WSJ says the first store, in Scottsdale, Arizona, should open either on Windows 7's October 22nd release date or within a few days afterwards. However, it would be the only store to launch near the OS as the Mission Viejo, California store would only open a few weeks later.

The software developer is also understood as taking a much more cautious approach to retail expansion than previously thought and is waiting on early reactions to the first two stores before committing to more.

Most of the actual store layouts are already known and should lift multiple concepts directly from Apple, including an answer bar that directly clones Genius Bars as well as a bright, open layout with fully functioning demo units. The newer source adds that a 94-inch screen will be in place for shoppers to try out Xbox 360 games.

Microsoft is counting on its retail shops as part of a wider image makeover following the damage done by Vista and Windows Mobile. Much of its known strategy to date has borrowed heavily from Apple, however, and has involved luring Apple retail staff, up to and including former Apple real estate VP George Blankenship to head up its store strategy.



By Electronista Staff
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Comments

  1. Bogartte

    Forum Regular

    Joined: Jun 2000

    +5

    Genius!

    They are so creative at Microsoft!

  1. nat

    Junior Member

    Joined: Mar 2002

    +4

    not creative Bogartte

    nor genius, they "innovate".

  1. robttwo

    Fresh-Faced Recruit

    Joined: Nov 2005

    +6

    Answer bar

    I hear it's going to be called the "Sidekick Bar" - bring in your problem and they will lose it for you.

  1. climacs

    Forum Regular

    Joined: Sep 2001

    +1

    trollbait

    Microsoft is counting on its retail shops as part of a wider image makeover following the damage done by Vista and Windows Mobile. Much of its known strategy to date has borrowed heavily from Apple, however, and has involved luring Apple retail staff, up to and including former Apple real estate VP George Blankenship to head up its store strategy.

    luckydaaaaaay... come out and plaaaaaaaaay

  1. Bogartte

    Forum Regular

    Joined: Jun 2000

    +2

    Innovation?

    No, flat out imitation! I suspect that Microsoft would have died if it weren't for Apple, who paves the way, and Microsoft follows. Now Microsoft stores, well, obviously. Apple innovates, Microsoft imitates, simple as that. Er, just my opinion! Lol!

  1. charlituna

    Fresh-Faced Recruit

    Joined: Sep 2009

    +1

    field trip to Mission Viejo

    when opening day is set i'm going down to pick me up a copy of Windows 7. and then I"m going to ask one of them experts to help me install it.

    on my 17 inch mac book pro.

    maybe I should take my iphone with me and see if they can help me set it up on itunes for windows.

  1. deb

    Fresh-Faced Recruit

    Joined: Oct 2009

    +1

    Starting Something Original...

    OMG. OMG. Our stores ROCK!

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