updated 07:45 am EDT, Fri October 16, 2009
Nokia CWM service has poor uptake
New figures provided to music labels show Nokia's Comes With Music unlimited music service has had a relatively poor uptake despite having a year to expand. Data from July obtained by Music Ally shows just 107,227 active users worldwide for the service, which lets buyers of specially-labeled phones get a year's worth of unlimited music downloads they can keep after the subscription ends. The news comes despite heavy promotion by Nokia and the support of all the major music labels.
The number of subscribers also risks declining this month as UK residents, the first to approach the end of their built-in service, may choose not to renew their subscriptions.
Nokia doesn't explain the poor turnout and in an official response claims that the service is still young, arguing that Comes Within Music has had a "fast rollout" and hasn't had much time to grow as a result. A spokesperson also promises more countries and other deals in "coming weeks."
Unofficially, however, it's noted that the music service has disproportionately fewer subscribers in countries where it faces the strongest competition, such as in Europe. The continent is one of the stronger bases for iTunes and also has alternatives like 7digital and Spotify that don't exist in other areas.