Luxury home theater firm Bang & Olufsen today updated its BeoVision TVs with a new flagship, the BeoVision 10. The 40-inch set echoes the same 'seamless' TV and speaker combo of earlier sets but now adds a 240Hz panel to eliminate motion artifacts and measures about 2.1 inches deep with a thinner bezel than the BeoVision 9. The 10's creator sees it as being subtle and thin enough to sit alongside paintings without commanding too much attention until it's switched on.

Most other details aren't publicized but should include an anti-glare coating on its glass to remain viewable in daylight. An aluminum frame and the special design contribute to a particularly high $71,000 price for the new BeoVision in its native Denmark, though US pricing when it arrives is likely to vary. [via epn plus TV2 and Engadget]