updated 08:20 am EDT, Mon October 19, 2009
Microsoft ad shows store launch details
Microsoft has confirmed plans to open its first Microsoft store on Windows 7's launch for Thursday. The Arizona Republic ad promises the Scottsdale store will open at 10AM and is providing multiple incentives to spur early traffic: the first 1,000 visitors get gift bags and tickets to an Ashley Tisdale concert at 5PM. Every PC buyer on launch day gets a free HP printer and a copy of Office 2007 Home & Student.
The strategy partly mirrors Apple's tendency to offer concerts at flagship stores as well as its giveaways, though the Mac producer rarely offers special discounts. Microsoft is known to be patterning its store design closely after Apple retail with answer bars and open spaces but with an emphasis on customization as well as all of Microsoft's main product lines, including Windows Mobile, Xbox 360 and Zune. [via Gizmodo]