Text Size

Burger King Japan selling Windows 7 burgers

updated 11:10 pm EDT, Wed October 21, 2009

Microsoft promos Win 7 with BK deal

Microsoft has taken the unusual step of promoting Windows 7 in Japan with Burger King's launch of a Windows 7 Whopper. Fitting in with the software theme, the burger stacks seven patties in an otherwise normal Whopper and measures 5.1 inches tall. It also has an appropriate 777 yen ($8.53) price.

The stunt isn't unique for Microsoft's Windows 7 launch, which in the run-up to Thursday's introduction has repeated the "seven" theme in multiple publicity events; it launched a giveaway of the new OS for every resident of the Dutch village of Zevenhuizen ("Seven Houses") and decorated parts of the Spanish village Sietes ("Sevens") in Windows-themed colors. The campaign contrasts sharply against the more traditional ads of Vista and earlier Windows releases, highlighting Microsoft's desire to turn around its public image.

In North America, most of the developer's less conventional advertising has centered around promoting Windows 7 house parties and its first retail stores.

 
Previous Comments

Microsoft quality control...

10/21, 11:28pm reply

is the real whopper!

thebiggfrogg

Fresh-Faced Recruit

Joined: Jul 2007

+3

Will Cause Your Arteries to Crash

10/21, 11:38pm reply

That bluescreen of death you're seeing isn't on your computer ... it's IN YOUR BRAIN AS YOU HAVE A STROKE.

chas_m

Fresh-Faced Recruit

Joined: Aug 2001

+9

7 times

10/21, 11:38pm reply

the suckage of Vista?

nowwhatareyoulookingat

Fresh-Faced Recruit

Joined: Jul 2009

+1

"Activation" issues

10/21, 11:40pm reply

The only activation you're going to need with THIS version of Windows is the defibrillator to jumpstart your HEART.

chas_m

Fresh-Faced Recruit

Joined: Aug 2001

+7

World's first copy-protected burger

10/21, 11:42pm reply

If you try to share this with someone else, you first have to call Microsoft and get permission. Then you have to call your doctor and get more permission.

The jokes just write themselves here ...

chas_m

Fresh-Faced Recruit

Joined: Aug 2001

+8

Do You Need an Anti-Virus For This Burger?

10/21, 11:48pm reply

Viruses are the least of your problems with this version of Windows.

chas_m

Fresh-Faced Recruit

Joined: Aug 2001

+2

You'll Notice There's No Cheese on It

10/21, 11:49pm (1 reply) reply

Apparently they thought that would be too much. No need to go overboard here ...

chas_m

Fresh-Faced Recruit

Joined: Aug 2001

+3

Control-Alt-Delete YOUR LIFE EXPECTANCY

10/21, 11:51pm reply

To reboot your heartbeat, please consult the manual.

chas_m

Fresh-Faced Recruit

Joined: Aug 2001

+7

Introducing ...

10/21, 11:53pm reply

... Windows 7's first killer app.

chas_m

Fresh-Faced Recruit

Joined: Aug 2001

+12

LARD have mercy!

10/21, 11:57pm reply

I hope I'm not around for the Windows 8 promotion ... and if I eat one of these Windows 7 Whoppers, I'll likely get my wish!

chas_m

Fresh-Faced Recruit

Joined: Aug 2001

0

Popular News