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Microsoft retail opening mimic Apple's

updated 03:40 pm EDT, Thu October 22, 2009

Scottsdale MS store copies Apple opening

Microsoft today opened its promised first Microsoft Store in Scottsdale, Arizona, marking its first significant effort in retail beyond experiments. The store matches leaked presentations showing a bright, spacious design resembling Apple stores and is now known to more directly imitate Apple in its staff and openings. As shown in an official video (available below), staff wear shirts in Windows-themed colors and, in today's launch, were grouped in lines to cheer the first customers entering the store.

The company claims a successful launch with lineups that extended outside of the Fashion Square mall and crowded the store afterwards. The store includes both Windows PCs as well as Windows Mobile smartphones, Xbox 360 consoles and Zune HD players.

Microsoft plans to launch a second store in Mission Viejo, California in one week's time and is counting on retail to restore its public image, which it believes has been hurt by Vista and to a lesser extent Windows Mobile. Apple's retail strategy is often credited with helping to fuel iPod, Mac and eventually iPhone sales as it gave customers an opportunity to try products in an ideal environment where third-party stores often have limited displays.







 
Previous Comments

Shouldn't the sign say...

10/22, 03:49pm reply

Infinite Frustration
with Millions of Applications Crashing on Windows

Roehlstation

Fresh-Faced Recruit

Joined: Aug 2001

+11

1st hand report

10/22, 03:53pm (1 reply) reply

The microsoft opening was a big waste of 18 hours! It was a bust, they promoted giving $500+ in each gift bag, we got $25 gift card, water container mints and chapstick! Even Microsoft personell came out over the night saying how awesome the gift bags were and what a treat we were gonna get, only to get the cheap stuff that high schoolers get on the back to class day! I will not be shopping at the store for their disgusting appreciation to there customers!!

read the rest here including comments

http://www.azcentral.com/business/consumer/articles/2009/10/22/20091022microsoft.html

climacs

Fresh-Faced Recruit

Joined: Sep 2001

+5

Details?

10/22, 03:56pm reply

So what can you buy there in terms of PC hardware? Are they selling Dells and VAIOs and random other stuff just like a BestBuy?

malax

Fresh-Faced Recruit

Joined: Aug 2006

+3

stolen from azcentral comments

10/22, 03:57pm reply

I hear one of the big reasons for the long wait is there is a store rep every couple feet who asks:

"Are you sure you want to open the front door?"
"Are you sure you want to walk another ten feet to the next Microsoft Representative?"
"Are you sure you want to purchase a copy of Windows 7?"
"Are you sure you want to use your Visa?"
"Are you sure you want a reciept?"

They are trying to prepare you for the Microsoft Experience.

climacs

Fresh-Faced Recruit

Joined: Sep 2001

+7

and

10/22, 03:57pm reply

Also remember that after every customer enters the door, an employee must push control-alt-delete in order to end the task so that the door opening procedure can be rebooted.

climacs

Fresh-Faced Recruit

Joined: Sep 2001

+4

The Zune Guy

10/22, 04:03pm reply

is that him in the beginning of the line in the first part of the video?

Herod

Fresh-Faced Recruit

Joined: Jun 2007

0

Slavish Imitation

10/22, 04:13pm reply

Wow, it's astounding how slavish the Apple Store imitation is...

Ben Lawson

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Joined: Jul 2002

+9

Wow...

10/22, 04:13pm reply

....could they have copied anything more from Apple? Jeez.

JuanGuapo

Fresh-Faced Recruit

Joined: Jan 2008

+11

Infinite Possibilities

10/22, 04:17pm (1 reply) reply

Windows 7 Starter
Windows 7 Home Basic
Windows 7 Home Premium
Windows 7 Professional
Windows 7 Enterprise
Windows 7 Ultimate
Windows 7 Mobile
Windows 7 XP Edition
Windows 7 ME Edition
Windows 7 Server 2008
Windows 7 Vista Version
Windows 7 Embedded
Windows 7 Media Center Edition
Windows 7 Home Server
Windows 7 Small Business Server
Windows 7 Essential Business Server
Windows 7 2007
Windows 7 Tablet Edition
Windows 7 Second Edition
Windows 7 NT
Windows 7 CE
Windo___

sgirard

Fresh-Faced Recruit

Joined: Aug 2005

+8

Microsoft Store... meh.

10/22, 04:31pm reply

Just another proof of the old adage: Apple Innovates. Microsoft imitates.

tsmelker

Fresh-Faced Recruit

Joined: Feb 2006

+11

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