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Verizon trying to bury Storm2 in favor of Droid?

updated 04:10 pm EDT, Fri October 23, 2009

Storm2 launch timing gives Droid spotlight

Verizon may be timing the launch of its BlackBerry Storm2 to draw as much attention away from it as possible, a telling report may show. A seemingly final document given to Engadget has the Storm2 shipping on October 28th, the same day as the Motorola Droid is known to make its high-profile debut. The move would guarantee less attention paid to the updated BlackBerry and would be made all the more prominent by Verizon's decision to remain silent about the phone during its worldwide launch just two weeks earlier.

Rescheduling a phone to deliberately overlap its release with another's is not uncommon in the US cellular industry but is traditionally used to group multiple less important phones together or else to avoid distracting from a preferred model with a separate release in close proximity. Verizon has so far heavily promoted Droid on TV and in online campaigns while publicly ignoring the Storm2.

The change in attitude may be a public rejection of the Storm2 as a possible flagship for the carrier following the disappointing performance of the original. A design whose controls drew frequent complaints about its click-down screen, as well as a rushed launch that resulted in bug-ridden firmware, contributed to sales of the phone rapidly cooling down after the initial rush. The Droid by comparison is more advanced than the Storm2 and reinforces many of Verizon's more recent initiatives, including open development; it has helped the carrier position the phone as an iPhone rival, a position previously occupied by the first Storm.

Verizon may regardless push the Storm2 as a relatively low-cost alternative, pricing it at $180 on contract with a 16GB microSDHC card bundled in. The price would only follow after receiving a $100 mail-in rebate.



By Electronista Staff
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  1. Alfiejr

    Fresh-Faced Recruit

    Joined: Aug 2008

    0

    Missing The Obvious

    hello, anyone awake at E? the Droid is a BRANDED Verizon joint product with Motorola. it has Verizon's name PRINTED ON IT! don't you think that is a relevant fact to note in this report?? of course Verizon's business plan is to sell multiple Verizon services to its branded smartphone owners, not just serve as Blackberry's "dumb pipe" for the Storm et al. where Blackberry provides all the added services.

    like, duh. terrible reporting by E.

  1. cyn1c

    Fresh-Faced Recruit

    Joined: Oct 2008

    +1

    No one wants to buy a "fixed" phone.

    They want one that was right the first time!

    The Droid looks good, has better specs than the Storm 2, and most importantly is not a BB.

    Many Verizon customers are still pissed at BB about Storm 1. There is no way they are going to want something called Storm 2. It is amazing that BB has the nerve to put out a revised Storm less than one year after their original screwup, so that everyone on a 2-year contract with the original has a year to be pissed.

  1. barryjaylevine

    Fresh-Faced Recruit

    Joined: Oct 2003

    +1

    Blackberry Tax

    Every month you use a Blackberry phone, RIM charges your carrier $10 which, of course, gets passed on to you. Each month you use this new Android phone Verizon can charge you an extra $10 (buried in their monthly bill) and -not- pass it on to RIM. Which is a better deal for Verizon? You do the math.

  1. Reusable

    Fresh-Faced Recruit

    Joined: Oct 2009

    0

    Bury...it's deeper than that.

    I really need to upgrade my Treo 650. I've narrowed it down to the Storm 2 and Droid, which comes out next Wednesday. The Verizon corporate store didn't have any Storm 2's on hand. The sales person told me that they only had the Storm, but that it was really the same as the Storm 2 (try not to laugh). If I wanted the "2," he could order it, but only if I filled out and passed a credit application/check. Based on this, they must have a ton of the Storm's on hand. They're not going to sell the "2" until they get rid of the original Storms.

    I really don't think it has anything to do with the Droid. I just think they don't want to get stuck with obsolete inventory.

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