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Apple tablet should cost $600 to reach Windows users

updated 12:40 pm EDT, Mon October 26, 2009

Study: Windows users want cheap Apple tablet

Apple's often-rumored tablet may need to come in well below the rumored $800 price if it hopes to attract Windows users, a study shows today. While Retrevo believes 68 percent of Mac users are willing to opt for the large multi-touch device if it costs over $600, only 36 percent of Windows users asked would agree to the same terms. The difference is similarly wide at $800 where 41 percent of Mac users would pay $800 or more while just 20 percent of Windows users would agree to the same terms.

Accordingly, Apple may have to reach the $600 point or lower to attract a wide enough cross-section of the market.

It's speculated that the gap exists primarily as Mac users are more willing to accept a higher "pain" ceiling than their Windows counterparts, who are more used to low-cost systems. The typical selling price of a Windows notebook is significantly lower than the roughly $1,500 common asking price for a MacBook and has been pulled down by netbooks that often cost under $400.

The research further suggests that Apple may be squandering an opportunity to sell the tablet as an alternative to a netbook. Although between 35 and 39 percent of Windows and Mac users already have a netbook or plan to get one this year, that number jumps to 59 percent for those who have an iPhone. It's not said, though, how many of those planning to buy in the near future are assuming that Apple will either release a netbook or a device like the tablet that fulfills the same role.

Common rumors have Apple launching an approximately 10-inch tablet in early 2010, though it may reach a high price through the inclusion of 3G.





By Electronista Staff
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Comments

  1. cmoney

    Mac Enthusiast

    Joined: Sep 2000

    +13

    Oy vey!

    Seriously? A report saying more people will buy a product if it were cheaper?

  1. mskati

    Fresh-Faced Recruit

    Joined: Oct 2009

    +10

    Hmmm...

    20% of PC users plus 41% of mac users. How many people is that - like 20 million? Just in the US? Sounds like a potential win for Apple, with decent margins. Where is the problem? Can't pundits see what low prices, low margins, and low expectations have done to the low end of the market? Can't they understand that Apple has no reason at all to go there?

  1. ScottG

    Fresh-Faced Recruit

    Joined: Jan 2005

    +1

    I Just Hope...

    I just hope that Apple really does this thing already, I've been waiting for 6 years with all the rumors and hype to never see this thing ever come out will just be another heartache. Would love to see for 2009, but I don't have much hope anymore.

    I have a Modbook from Axiotron, and love it, BUT it's just so darn heavy and rather HOT to hold for any great amount of time. I keep my fingers crossed that Apple makes it so you can use Photoshop CS on it, and not just make it a really large iPod Touch.

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    +2

    The pundits never learn...

    To them, it's always the cheaper the better. These analysts only see the Nokia or Windows PC way of doing things which is lower the prices enough so theoretically, everyone can afford it. I say, s**** that approach and let the cheapsters go elsewhere. Lower prices enough so that 25% to 40% of buyers can afford it, keep profit margins up and let the other companies knock themselves out for the rest of the cheapster market. This idea of always trying to grab major market share from the start is rather foolish. Set a solid lower goal and build from there. Targeting major market share from the get go smacks of greed and surely compromises product quality.

    As of yet, I don't know how Retrevo would know that Windows users would even be interested in the Apple tablet at any cost. Or even Mac users, if that's the case. I'm sure very few people outside of Apple know what the tablet is even going to offer. Retrevo is just basing all on the premise that if any product is low enough in cost people will buy it even if it's c***. I've never bought products based on that premise and Apple doesn't sell products based on that premise, either.

  1. SierraDragon

    Mac Elite

    Joined: Mar 2004

    +4

    PSCS? Are you kidding?

    IMO to "use Photoshop CS" requires RAM, processor power and mass storage capacity that probably would push the price envelope of a Mac tablet inappropriately high. Let's stick with reasonable goals for v1 of this thing, i.e. that it IS similar to a large iPhone plus Netflix, video and books built in, and let the App Store deal with low level image editing apps.

  1. Peter Bonte

    Fresh-Faced Recruit

    Joined: Aug 2001

    0

    20% ?

    This research is BS, 20% of PC users don't even buy an iPhone so why would they fork out $800 for a tablet?

    A 10 inch tablet with an upscaled iPhone OS would need to start at $500 max. Apple can sell at much greater volume than PC makers because they stick to a single design and profit from the iPod/iPhone effect, so there is no reason why the Jesus Tablet would need to cost more than a PC equivalent. The App-store gives Apple an extra incentive to sell as much devices that they can produce, this doesn't need to be a niche product like the Mac.

    Apple left a wide price-gap roughly between $200 and $1000, a Tablet can fit in between $400 and $800 depending on screen size and other features. Apple needs to enter this segment with a blast and sell boatloads, pricing won't start at $800.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +4

    Re: PSCS

    I'd rather have an open system running OS X than one defined by Apple and only uses specific apps that Apple allows. Computers in general are a lot more useful when developers can developer custom apps for them, rather than have to get everything passed by Apple's board of approvers.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +3

    Charting

    These people need to create better charts.

    Pie charts are horrible for this type of data. Because, if you look at the chart, it looks as if more Mac users want an $800+ tablet than want a $600 tablet.

    Of course, I find it even more interesting that 55% of all Mac users are planning on getting a netbook (which would either be running Windows or hacked to run OS X). I thought Mac users weren't interested in cheap computers. Or maybe these are all those PC converts.

    Oh, but I love how the report states "The research further suggests that Apple may be squandering an opportunity to sell the tablet as an alternative to a netbook. ". So now we're criticizing apple for not targeting a device that is nothing more but rumor, speculation, and a SIM card photo, let alone knowing at all what price they'll be selling at, against other devices?

  1. tsmelker

    Fresh-Faced Recruit

    Joined: Feb 2006

    -3

    trollin' again...

    ...testudo? Of course you'd like an open system. Like other PC users pretending to be Mac users on this site, you just don't get it. A closed source system is exactly what gives the Mac an edge over PC manufacturers. I suppose you'd like Palm to open up their system to other OSess, or maybe Mercedes or Audi to open up their platform so you can plunk in a cheap-a** Chevy engine inside. You're so blinded by Micro$oft's marketing propaganda, you can't see the truth. As for the price, PC users will always buy the cheapest c*** they can. But factor in all the motherboards, hard drives, Video cards, sound cards and crappy Windows OS's they'll buy and swap out over the next two years, you've actually spent MORE than the iMac. Duh! Oh, and by the way--- before Microsoft ripped off Apple with Windows, they were developing MS Office for the Mac- 'cuz that's all there was (besides DOS, that is). In case you haven't noticed, there are thousands of developers making apps for the Mac platform- Adobe and Microsoft among them. they were developing apps for the Mac LONG before there was ever a Windows platform to give virus developers a reason to live.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -1

    Re: trolling again?

    A closed source system is exactly what gives the Mac an edge over PC manufacturers .

    Um, apparently comprehension wasn't taught at your school. I didn't say "open source". I said "open". As in "I can write an app for this, and I don't need to get Apple's permission to do so, and I don't need to pay apple $99 to submit it, and I don't need to get Apple's approval to put it on devices, and I don't need to use the appStore to get it distributed."

    You know, like every other computing platform out there. Even OS X! Just not the crappy appStore concept that limits creativity to farting apps and games, apparently.

    You're so blinded by Micro$oft's marketing propaganda, you can't see the truth.

    Right. And you're not blinded by the Steve Jobs RDF? Please.

    BTW, in case you didn't notice, you screwed up your entire argument. You start complaining about how I demand OS X be opened, and then say I'm drinking the MS kool-aid. Last time I checked, Windows was a lot more closed and proprietary than any other OS out there. If anything, I would be smokin' whatever Linus was handing out. But that wasn't the case either.

    As for the price, PC users will always buy the cheapest c*** they can. But factor in all the motherboards, hard drives, Video cards, sound cards and crappy Windows OS's they'll buy and swap out over the next two years, you've actually spent MORE than the iMac.

    Who the h*** are you talking about? Any time someone asks for a mid-size Mac tower at an affordable price, all we here is how no one upgrades computers. Even PC users never open their box to flip out this and that. Now you're saying all PC users are buying cheap c*** and replacing motherboards, hard drives, video cards, sound cards, etc? Seriously?

    How many PC users are doing that? And in case you didn't know it, the ones that are doing that, they aren't the cheap b*******. They're the ones actually spending money on their computers. The ones buying the cheap c*** are the ones who need a computer to do simple tasks (email, web, etc) and realize they don't need some kick-a** twice as much super-computer for the job.

    Duh! Oh, and by the way--- before Microsoft ripped off Apple with Windows, they were developing MS Office for the Mac- 'cuz that's all there was (besides DOS, that is).

    OK, Who said they weren't? And back in 1985, I believe, I was using Microsoft Multiplan on my Mac 128K. So, yes, I know the f'ing history of Mac software.

    In case you haven't noticed, there are thousands of developers making apps for the Mac platform- Adobe and Microsoft among them. they were developing apps for the Mac LONG before there was ever a Windows platform to give virus developers a reason to live.

    Um, many of them were NOT making apps for the Mac long before windows came about. In fact, the one problem Apple had early on was that there were NO mac apps. h***, why do you think they were courting MS in the first place. So they could get someone making some apps. And if it weren't for Adobe, there's a very good chance you wouldn't be using a Mac now, since they saved Apple's a**.

    But it's funny you mention those two developers, because so many people despise both of them for not supporting the Mac as fully as they do windows. Whining over stupidity like how something isn't in Cocoa or that software x** doesn't have the same feature set as the windows counterpart, or whining that it looks too much like a windows program.

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