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iPhone in "striking distance" of overtaking BlackBerry

updated 02:50 pm EDT, Tue October 27, 2009

Study shows iPhone 3GS unseating BBerry

The success of the iPhone 3GS could lead to Apple's device overtaking the BlackBerry, a ChangeWave study has found today. Since unveiling the phone in June, Apple has jumped five percent in its market share among those in the study, to 30 percent, and is within a "striking distance" of just 10 percent of RIM's BlackBerry, which fell a point to 40 percent. Palm is flat at 7 percent but successfully used the Pre to stave off the constant declines it has faced for the past three years.

Apple's situation improves further still with plans based on the next 90 days. Demand for the iPhone has climbed to 27 percent, or just nine points away from RIM's 36 percent; the latter is a sharp drop from 44 percent just three months earlier. Palm's share here is as flat as current share at a constant eight percent.

iPhone users are also more likely to be "very satisfied," as Apple's popularity grew slightly to 74 percent. RIM's satisfaction by the same token fell sharply from 48 to 43 percent. WebOS hasn't yet helped Palm recover its status as only 33 percent of owners of all kinds are particularly happy with their phones.

New introductions like the Bold 9700 and Storm2 are set to help RIM, but it now faces slowing momentum just as Apple's is increasing. A continued shift at similar rates could give Apple the lead within half a year.







By Electronista Staff
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Comments

  1. Coruscant

    Fresh-Faced Recruit

    Joined: May 2004

    +2

    Incorrect Analysis

    The commentary on the future purchase chart is incorrect. The iPhone exhibited the decline from 44% to 36%, whereas the Blackberry had an increased demand from 23% to 27%. Given the recent introduction of the 3GS, the decline looks to be a return to the average. The increase for RIM can likely be attributed to the upcoming release of new models, with a subsequent decline likely following the release.

    Removing effects of new model introductions, the trend does seem to be slightly upward for the iPhone, and largely flat for the Blackberry.

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008

    +1

    IT

    The current closed minded IT folks are the only ones holding back the iPhone at the corporate world. Thats what BB is desperately hanging on to.

  1. Monicas

    Fresh-Faced Recruit

    Joined: Oct 2009

    -8

    Where's the fun!

    I think its pretty obvious that right now the big attraction to the iPhone is the fun! Its a dismal phone in terms of hardware and pretty useless for business. Yes it has the apps, but typing is still a big problem. However, the iPhone is huge for game and stupid stuff. Unless Blackberry realizes this, its over.

    Monica S
    Los Angeles Computer Repair
    http://www.sebecomputercare.com

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +1

    Re: IT

    The current closed minded IT folks are the only ones holding back the iPhone at the corporate world. Thats what BB is desperately hanging on to.

    That's right. No hyperbole here. If an IT department has decided to go with blackberry, it is obviously due to their closed-mindedness and anti-Apple attitudes. It couldn't be due to anything simple, like they don't want to switch their providers to ATT, or that the blackberry is actually working for them at present, or they'd rather not go out and outlay tens of thousands of dollars on new phone hardware.

    Oh, I get it. All those things point to their closed-mindedness. Who cares if they've got a great deal on their wireless with Verizon, and perhaps a long-term contract to serve your company. There's that closed-mindedness. And who cares if their internal software and servers are all set up to work with the Blackberry and you are working without issues. They're just being lazy in not implementing a whole new email system, testing it, and deploying it. How hard can that be? And I'm sure they could get a sweet-heart deal on those iPhones. Maybe $190 each. Need 500 of them? That's just a piddly $100,000. Who cares that your investment in BBs are now down the drain. Once you get the iPhone, you can make up the savings by firing a couple of your IT folks. I mean, since only Apple can service these things, you don't need to pay people top dollar to rush it down to your local Apple store. A secretary can do that.

    Come on IT folks! Stop being so dang cheap! These are iPhones! Your workers can be making farting noises in no time with these things! Let's see your Blackberries do that!

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008

    -1

    Was t******* Talking?

    I keep hearing someone blabber of another clueless, close minded IT drone going off there.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -1

    Was slappy talking?

    Yeah, and we kept hearing the same old "all Apple does is great and the only reason it doesn't succeed everywhere is because people just don't get it" blather from a standard apple fan-boy who can't seem to get it into his head that Apple has no desire to get into the enterprise, let alone the corporate business world. Because, you see, if they did, they'd actually have to answer to some large customers and start doing all the things you berate MS for doing, like supporting computers and peripherals for more than 5 minutes before stating they're obsolete, and not just ignoring backward compatibility when it comes to OS releases.

    Anyway, why would you want every one to start using an iPhone and Macs. You'd have to find something else to be smug about.


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