iPhone in "striking distance" of overtaking BlackBerry
updated 02:50 pm EDT, Tue October 27, 2009
Study shows iPhone 3GS unseating BBerry
The success of the iPhone 3GS could lead to Apple's device overtaking the BlackBerry, a ChangeWave study has found today. Since unveiling the phone in June, Apple has jumped five percent in its market share among those in the study, to 30 percent, and is within a "striking distance" of just 10 percent of RIM's BlackBerry, which fell a point to 40 percent. Palm is flat at 7 percent but successfully used the Pre to stave off the constant declines it has faced for the past three years.
Apple's situation improves further still with plans based on the next 90 days. Demand for the iPhone has climbed to 27 percent, or just nine points away from RIM's 36 percent; the latter is a sharp drop from 44 percent just three months earlier. Palm's share here is as flat as current share at a constant eight percent.
iPhone users are also more likely to be "very satisfied," as Apple's popularity grew slightly to 74 percent. RIM's satisfaction by the same token fell sharply from 48 to 43 percent. WebOS hasn't yet helped Palm recover its status as only 33 percent of owners of all kinds are particularly happy with their phones.
New introductions like the Bold 9700 and Storm2 are set to help RIM, but it now faces slowing momentum just as Apple's is increasing. A continued shift at similar rates could give Apple the lead within half a year.




Fresh-Faced Recruit
Joined: May 2004
Incorrect Analysis
The commentary on the future purchase chart is incorrect. The iPhone exhibited the decline from 44% to 36%, whereas the Blackberry had an increased demand from 23% to 27%. Given the recent introduction of the 3GS, the decline looks to be a return to the average. The increase for RIM can likely be attributed to the upcoming release of new models, with a subsequent decline likely following the release.
Removing effects of new model introductions, the trend does seem to be slightly upward for the iPhone, and largely flat for the Blackberry.