updated 10:45 pm EST, Tue November 3, 2009
Ad maintains sci-fi theme of Droid marketing
Verizon has released a new television teaser, Stealth, for the upcoming Droid smartphone. Maintaining the sci-fi theme of other Droid marketing, the commercial begins with stealth aircraft dropping small spheres out of their weapon bays. The spheres are then shown slamming into the ocean and rural areas, spooking horses and confusing the locals. The objects begin to open as people walk closer, exposing the Droid handset inside.
Unlike several previous Droid commercials, the new ads lack any reference to the iPhone or AT&T. Verizon's "there's a map for that" ads, critical of its competitor's 3G coverage, lead to a lawsuit by AT&T. Other "iDon't" ads point out many of the Droid features that the iPhone lacks.