updated 05:30 pm EST, Thu November 5, 2009
Win 7 10-day sales best ever for MS
Sales of Windows 7 have broken Microsoft's sales records for an initial operating system launch, company CEO Steve Ballmer said at a Japanese press event today. The executive said early sales have been "fantastic" and that the new OS has generated more revenue in its first 10 days than any earlier version of Windows during a similar timeframe. He declined to provide specific revenue or unit numbers.
Microsoft is counting on Windows 7 to reverse three disappointing quarters where revenue has declined year-over-year through sluggish sales in Windows. Results only noticeably improved in summer as Microsoft sold more copies of Windows during the period than in any other quarter despite Windows 7 only shipping in late October.
While the tally is promising, short-term sales aren't known to be wholly representative of success. Microsoft was eager to celebrate doubled Windows Vista sales compared to XP but grew silent over time as Vista developed its negative reputation and sales cooled off within months. Ballmer has also warned that Windows 7 may only provide a small boost as most buyers haven't planned to wait until Windows 7 to buy either a new PC or an OS upgrade.