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Verizon dismisses lack of Droid queues, calls lines "flashy"

updated 03:00 pm EST, Fri November 6, 2009

Verizon wants stready Droid sales instead

The absence of long lines at most Verizon stores for the Motorola Droid is a positive sign, company spokesman David Samberg claimed today. According to the representative, Verizon believes early queues as "not really the goal" and that they are "flashy" more than a sign of actual built-up demand. The carrier would prefer to see a regular flow over coming weeks rather than an initial rush.

The comments are a partial dig at Apple, whose iPhone release lineups are often highlighted in the media. These have in some cases begun days in advance and have included hundreds of customers at flagship stores. However, the lineups have often also been followed by continued strong sales for weeks at a time.

Verizon is partly aided by its distribution to many other retailers, some of whom can offer the Droid for a lower price and offset the need to visit an official store. Apple has a limited number of channels, which involve only its own stores and those at AT&T, Best Buy and Walmart. It also maintains consistent pricing through all channels and so encourages customers to visit the shops with the most stock rather than the best price.



By Electronista Staff
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Comments

  1. tonewheel

    Mac Enthusiast

    Joined: May 1999

    +18

    Yeah, right...

    So if "early queues" were not the goal, then why open the stores early or hold midnight events?

    Failure.

  1. Flying Meat

    Dedicated MacNNer

    Joined: Jan 2007

    +7

    Spin much?

    Good thing they didn't come right out and say, "We're expecting long, early lines of eager shoppers on launch day."

    There does "appear" to have been an attempt to create the same buzz and hype that generated the iPhone launch lines, and great PR that resulted in, but alas...

  1. Makosuke

    Forum Regular

    Joined: Aug 2001

    +8

    Indeed

    Indeed--if you don't want lines, why bother opening the stores early or setting up for them?

    I'm not saying that this means the Droid won't sell well--there are many other factors at play. Nor am I saying that not having lines is a bad thing--plenty of successful products don't have a huge initial rush.

    But when you SET UP for one and it doesn't happen, that's just failure. Saying otherwise via PR doesn't make it true.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008

    +7

    Droid will be forgotten in a week or two...

    There was even less build up over this Motorola Droid than the Palm Pre. The Pre has already fizzled. The Droid is OK, but what will it have to continue driving sales. It appears to me like a half-dozen other Android-powered smartphones. The smartphone market will soon be flooded with umpteen Droid-like models and what's going to distinguish any one model from another. I'll admit I saw a few TV commercials about the Droid, but I doubt if those commercials would compel people to run out and buy a Droid. The media is just excited to find another possible iPhone destroyer for some reason I can't really fathom. A good device is a good device, so why try to ruin it. Do they even have games for the Droid?

  1. danviento

    Fresh-Faced Recruit

    Joined: Dec 2005

    -4

    Comparison:

    Yeah, kind of like Pelosi saying, "I believe we made big gains last Tuesday." Spin away, always be positive.

    At least they're not whining.

  1. c4rlob

    Fresh-Faced Recruit

    Joined: May 2009

    +10

    Embarrassingly unbelievable.

    How do you launch a product with people banging inflatable noise-makers and then criticize long lines for being "flashy"???
    Hahaha!
    These people amaze me with their incredulousness.

  1. slider

    Mac Elite

    Joined: Oct 1999

    +7

    Amazing

    That has got to be about the dumbest things I've heard.

    There are big differences between what Apple has with the iPhone and what Verizon has with the Droid. Verizon is trying to "manufacture" the Apple experience, but it's failed b/c it takes a lot more than spending a lot of money on media hype to achieve the kind of excitement like the iPhone. One thing Palm has right in it's thinking is that it keeps trying to sync with iTunes. Droid does not.

    And the point made by a previous poster that the Droid will be lost in the wave of Android 2.0 phones is a good one. Was Verizon planning on shunning all other A2.0 phone makers? And what happens when other phones have better design and features.

    Don't get me wrong. I think the Droid has a lot of potential, and the Android OS may indeed be the leader some day, but that day is not today. Verizon's strategy of focusing and comparing to iPhone could do more damage in the long-term. I don't think they've really thought this out. But we do know that the iPhone has clearly impacted Verizon for it to launch such a major campaign against it.

    The really sad thing is, I bet a lot of those customers that actually made it a point to get a Droid today were would be iPhone customers that have just given up on a Verizon iPhone and don't want ATT.

    And once again I'll point out that Apple did approach Verizon first, but they said that Apple wanted too much. Verizon, no doubt, wanted to cripple the iPhone. I hope they fired the guy that made that call.

  1. LGgeek

    Fresh-Faced Recruit

    Joined: Sep 2009

    +9

    Verizon doesn't want media coverage

    "The comments are a partial dig at Apple, whose iPhone release lineups are often highlighted in the media. "

    Yes shame on Apple for getting all that FREE media coverage.

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008

    +7

    No iPhone for you

    You might as well go all the way with the references making Apple look bad. It's clear that Apple is not going to give you the privilege to sell the iPhone. Verizon is talking smack like DELL, look at DELL now. That could be you.

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    +8

    Goal Setting 101 Says:

    Always set your goal AFTER the event you need a goal for happens. Goals are a lot easier to hit that way.

    But that's OK. Verizon is still on target to sell one million Droids. (A Droid a week for a million weeks.)

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