updated 03:30 pm EST, Sun November 8, 2009
Verizon attacks Apple, AT&T in three ads
Verizon this weekend stepped up the pressure in its anti-AT&T campaign with three new ads (viewable below). The lead ad, "Misfit Toys," attacks the iPhone's attachment to AT&T and says it belongs on Rudolph's Island of Misfit Toys for running on a network with relatively low 3G coverage. Unlike the recent Droid ads, the new commercials take care to praise the phone but attack the network, suggesting Verizon is backing away from direct criticism of Apple.
The other two ads, "Blue Christmas" and "Elves," are less direct but still show logoless iPhones 'ruining' Christmas through their inability to get a good signal.
All three spots echo the same criticism of coverage that prompted an AT&T lawsuit against Verizon for allegedly misrepresenting the reach of its network. While AT&T has said they give a false representation of where calls can be made, as GSM coverage is much wider, Verizon has responded by contending that the lawsuit is an attempt to distract from AT&T's network congestion and coverage in the middle of the US.
The attempt to separate the iPhone from reported problems with AT&T comes just as one analyst claims a dual-mode iPhone is in the works that would service both AT&T and Verizon's network formats without needing a second model or a larger device.