updated 02:25 pm EST, Wed November 11, 2009
Apple makes rare inroads into Euro share
Acer and Apple are the two primary computer makers gaining share in Europe at a time when most are bleeding sales, Gartner revealed in a research note today. Acer extended its lead in the summer to 28.3 percent of the Western European market, or 4.73 million PCs, based primarily on its netbooks and full-size budget PCs. However, Apple was one of the few others to gain significant share and was one of the "biggest winners," along with Samsung, despite being outside of the top five in the region.
The Mac designer made particular strides in the UK, where it secured a fifth place position by leaping from 3.8 percent of the market to exactly 5 percent. Except for Acer, the other major Windows PC builders in the British list -- Dell, HP and Toshiba -- all lost 10 percent or more in shipments. Toshiba has fallen from 8.6 percent to 6.5 percent and has narrowed its edge over Apple to just 1.5 percent. Samsung was just staved off with a quick rise to 4.8 percent share following its new emphasis on netbooks.
Gartner explains Apple's rise in a slumping industry as the product of the "halo" effect of iPhones and iPods providing a positive experience of Apple as a brand. It contrasts sharply against Acer as Apple almost exclusively targets the mid-range and high-end markets that most had expected would suffer in the current economy.