Printed from http://www.electronista.com

Acer, Apple gain European PC market share

updated 02:25 pm EST, Wed November 11, 2009

Apple makes rare inroads into Euro share

Acer and Apple are the two primary computer makers gaining share in Europe at a time when most are bleeding sales, Gartner revealed in a research note today. Acer extended its lead in the summer to 28.3 percent of the Western European market, or 4.73 million PCs, based primarily on its netbooks and full-size budget PCs. However, Apple was one of the few others to gain significant share and was one of the "biggest winners," along with Samsung, despite being outside of the top five in the region.

The Mac designer made particular strides in the UK, where it secured a fifth place position by leaping from 3.8 percent of the market to exactly 5 percent. Except for Acer, the other major Windows PC builders in the British list -- Dell, HP and Toshiba -- all lost 10 percent or more in shipments. Toshiba has fallen from 8.6 percent to 6.5 percent and has narrowed its edge over Apple to just 1.5 percent. Samsung was just staved off with a quick rise to 4.8 percent share following its new emphasis on netbooks.

Gartner explains Apple's rise in a slumping industry as the product of the "halo" effect of iPhones and iPods providing a positive experience of Apple as a brand. It contrasts sharply against Acer as Apple almost exclusively targets the mid-range and high-end markets that most had expected would suffer in the current economy.





By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

PenClic Bluetooth mouse

Windows 8 aside, computer users have been trained that a mouse is the proper way to navigate through the desktop for years. Trackballs ...

Cat B100

Cat is primarily known for its heavy-duty machinery used in the construction industry and farming, among other areas. What may not be ...

Linksys EA6900 AC Router

As 802.11ac networking begins to makes its way into more and more devices, you may find yourself considering an upgrade for your home ...

Sponsor

toggle

Most Commented

 
toggle

Popular News