updated 10:50 am EST, Thu November 12, 2009
AT&T escalates Verizon ad lawsuit
AT&T late Wednesday amended its lawsuit against Verizon to demand its rival pull its ads. The new version of the complaint asks the Federal Court to block all Verizon ads attacking AT&T's 3G coverage and would silence much of Verizon's marketing campaign for the holidays. AT&T acknowledges that the coverage map itself is accurate for 3G but implies no coverage in many of the areas AT&T still services with 2G.
It would do "irreparable harm" to AT&T if many customers thought they couldn't use AT&T at all in large portions of the US, company spokesman Mark Siegel says.
Verizon has maintained from the outset that its ads make clear that its maps only show 3G coverage and are meant only to highlight that its network reaches the faster speeds in more areas.
The action comes just as Verizon has released three new TV spots and has taken care to critcize the network alone. It compliments the iPhone as a good device but says the handset is inherently limited by call failures and slow speeds on AT&T's service. [via USA Today]