updated 09:10 pm EST, Wed November 18, 2009
Carrier hires film actor Luke Wilson
AT&T has fired back at Verizon's "there's a map for that" commercials by launching its own critical ad. The carrier hired film actor Luke Wilson, who guides viewers through a chart comparing several aspects of the 3G networks. Wilson credits AT&T with having the fastest network, the ability to simultaneously use voice and Internet, the most popular smartphones and access to over 100,000 apps.
Wilson claims to be running through a comparison of the "3G experience," although only two of the talking points are directly related to the 3G network. The 100,000 apps reference is also limited just to the iPhone, not the entire range of "popular smartphones." Many users have complained that AT&T's "fastest 3G" claim is inaccurate in most real-world situations, particularly in large cities with heavy traffic on the data networks.
Verizon contends to have a 3G coverage area five times greater than AT&T, a claim the latter carrier does not dispute. AT&T nonetheless sued Verizon over the ads, arguing that consumers would be unable to understand that the commercials are only referring to the 3G network.
Verizon's strongly worded court filing accuses its competitor of suing only because the map ads are true and "the truth hurts." Despite an attempt by AT&T to have the commercials banned, the court has denied the injunction requests and the ads continue to be viewed on television and web portals such as YouTube.