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Conde preps Wired for Apple tablet without Apple help

updated 06:15 pm EST, Wed November 18, 2009

Wired ready for Apple tablet next year

Magazine publisher Condé Nast today revealed that it's taking the unusual step of optimizing its publications with Apple's rumored tablet in mind. The agency doesn't claim to MediaMemo that it's privy to Apple's design but expects Wired, and later its 17 other magazines, to be ready in a format that works with the device by mid-2010. It will allow both actual-size and optimized formats and should include both mixed media and hooks for social networking.

The company says it has told Apple of its plans but hasn't received any input from the company. It not only won't show specifications but also won't acknowledge the existence of the tablet. Condé's development as such is primarily speculative based on rumors, such as a much larger touchscreen.

So far, only HP is known to be producing devices that would accept the new format. Most of the publisher's development is so far intended for its desktop-oriented client, which will use Adobe AIR as its framework. Condé sees digital-only subscriptions as essential to its future and to that extent has been pressing for digital ads to carry the same pricing as print so that it can generate equal amounts of revenue.

Whether or not the tablet exists, Condé has already begun experimenting with digital publications and released the latest issue of GQ as an iPhone app ($2.99, App Store) with text and photos tailored to the touchscreens on Apple's known handhelds.

By Electronista Staff


  1. Jittery Jimmy

    Fresh-Faced Recruit

    Joined: Jan 2006


    Not unusual.

    My organization runs a large website. We have our own developed-in-house technology mixed in with some commercial and open-source products to deliver millions of requests a day over the web.

    Before the advent of the iPhone and other non-traditional devices, we had a flexible platform that technically could support many platforms. But in practice, we always assumed that the user would have a somewhat capable computer of at least 800x600 resolution.

    Once the iPhone came out, we realized that we needed to support other devices. Not just the iPhone, per se, but large and small devices with different attributes.

    Fortunately, from the start we were not stuck in the "IE6 is the standard" mentality. Our director was always smart enough to know that we had to support the web standards in order to be ready for the future. This guy saved our skin - a lot of our competitors made the mistake of focusing only on Microsoft and now they're way behind the times in terms of their abilities and flexibility. Our systems operated with the iPhone immediately; optimizations for small-screen devices was the only thing we had to add, and we could add it easily.

    In any case, we're definitely ready to quickly and inexpensively support any new platform that hits the web. We conform to web standards. We don't depend on platform-specific technologies. We don't store presentation with content.

  1. c4rlob

    Fresh-Faced Recruit

    Joined: May 2009


    Only Apple

    Wow, only Apple could get away with leaving a company like Condé Nast just hanging! And I'm sure they're not alone. That just exhibits how much trust the industry puts in Apple to deliver a brilliant must-have product.

  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: Only Apple

    What do you mean 'just hanging'?

    And what's the big f'ing deal about Conde-Nast? You make it sound like they're this 800 pound gorilla in the market. Print is dead. These guys are just hoping that Apple can put something together that will keep them in jobs.

  1. michaele

    Fresh-Faced Recruit

    Joined: Apr 2007


    Last Gasp

    Conde Nast is unlikely to survive their own stupidity. The place is run like GM was and they're not getting an government buyout.

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