updated 06:15 pm EST, Wed November 18, 2009
Wired ready for Apple tablet next year
Magazine publisher Condé Nast today revealed that it's taking the unusual step of optimizing its publications with Apple's rumored tablet in mind. The agency doesn't claim to MediaMemo that it's privy to Apple's design but expects Wired, and later its 17 other magazines, to be ready in a format that works with the device by mid-2010. It will allow both actual-size and optimized formats and should include both mixed media and hooks for social networking.
The company says it has told Apple of its plans but hasn't received any input from the company. It not only won't show specifications but also won't acknowledge the existence of the tablet. Condé's development as such is primarily speculative based on rumors, such as a much larger touchscreen.
So far, only HP is known to be producing devices that would accept the new format. Most of the publisher's development is so far intended for its desktop-oriented client, which will use Adobe AIR as its framework. Condé sees digital-only subscriptions as essential to its future and to that extent has been pressing for digital ads to carry the same pricing as print so that it can generate equal amounts of revenue.
Whether or not the tablet exists, Condé has already begun experimenting with digital publications and released the latest issue of GQ as an iPhone app ($2.99, App Store) with text and photos tailored to the touchscreens on Apple's known handhelds.