Hasselblad today kept its H3DII camera line alive by adding a specialized model, the H3DII-50 Multi-Shot. It addresses image quality through an unusual approach that drops the need for the Bayer filtering common on virtually all cameras: it takes four shots, each offset by a pixel, and composites these into a single image. The result is a shot where every pixel has full color information and eliminates the visual artifacts that creep up on even better cameras, such as moiré from the interpolated color values.

The mode is intended for photos of still subjects, such as architecture or still lifes, where the subject and the lighting are unlikely to change. Single-shot mode is still available.

Hasselblad hasn't changed the core features of the camera, including its namesake 50-megapixel sensor. The camera normally retails for 22,995 euros ($34,169) but can drop to 16,000 euros ($23,775) by trading in a complete camera system from any company and 14,000 euros ($20,803) if owners trade in previous Hasselblad equipment.