Canadian wireless provider Telus is suing competitor Rogers over ads that say Telus' wireless voice and data network is less reliable than its own. Such claims can no longer be made, Telus argues, as it recently launched a 21Mbps HSPA+ network that is on par with Rogers' in terms of speeds. Telus claims requests made to Rogers to stop airing these inaccurate ads were ignored, resulting in the lawsuit filed through the British Columbia Supreme Court.

"Rogers has no network advantage and should not be misleading Canadians with false superiority claims," said Shawn Hall, Telus' senior communications manager. "That is in consumers’ best interest, but it should be based on good advertising."

Rogers, meanwhile, is standing behind its superiority claims, saying Telus has not released data on their network's performance, adding its own testing and third party results prove it has the most reliable network.

For Telus to be successful in its lawsuit, it needs to show actual damage was done as a result of Rogers' claims, experts say. [via TheGlobeandMail]