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Barnes & Noble sold out of Nook reader until 2010

updated 01:40 pm EST, Fri November 20, 2009

New Nook orders only shipping January 4

Barnes & Noble today signaled that new orders for the Nook reader now won't ship at all in 2009. Those placed today will ship no sooner than January 4th, or more than three weeks after the delay to December 11th. The bookseller hopes to console those missing the Christmas target by giving them a certificate that promises a Nook reader when it ships.

The company has previously attributed the delays to sheer demand, though it mirrors production-related shortages of the Amazon Kindle and makes it difficult to tell whether the sellout directly reflects the popularity of the reader.

Barnes & Noble's device promises to have some technical advantages over the Kindle despite the same official price, particularly its Android foundations and its color touchscreen. It also has limited use of Wi-Fi and removable storage.

The relative popularity regardless of numbers points to a burgeoning e-book market that some have speculated Apple may join in 2010 with its rumored tablet.

By Electronista Staff


  1. c4rlob

    Fresh-Faced Recruit

    Joined: May 2009


    Meeting holiday demand

    Not being able to meet the expectations of shoppers for the holiday season is a sure way to lose customers. When people want to give a gift, they want to give someone an actual gift, not a piece of paper. Especially when there's so many readers already out there and talk of Apple announcing one in early 2010, B&N might as well just send cards referring shoppers to another company.

  1. gperks

    Dedicated MacNNer

    Joined: Oct 2003



    Apple had the same trouble with the iPod mini and (IIRC) the nano; people just couldn't buy them. Demand exceeded supply. It means the nook is a far bigger hit than B&N predicted. Well done B&N for designing something desirable. I'm sure they are ramping production as fast as they can.

  1. coffeetime

    Senior User

    Joined: Nov 2006


    Nook design

    I have to say Nook's design is 10x better looking than Amazon's Kindle. I like the color thumbnails of the book covers on the bottom and also how it turns to touchscreen keyboard. It's more modern looking that Kindle which too geeky to carry around.

  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: Meeting holiday demand

    Yes, it killed the Wii when it was in such short supply a couple of years ago.

    Oh, wait. Nevermind.

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