Microsoft opens store-in-store at Saks 5th Avenue
updated 02:20 pm EST, Tue November 24, 2009
Microsoft sets up PC booth at Saks 5th
Microsoft made a tentative step into a retail presence on the East coast with a special section at Saks Fifth Avenue in New York City. The section replicates a small slice of Microsoft's retail shops in the West and shows notebooks running Windows 7. It will also have staff on hand to answer questions about both the notebooks and the OS.
The store-like area will be part of a larger team-up with Saks that has Microsoft driving 20 displays promoting Saks' annual Christmas children's books. It's not mentioned if the section will close at the end of the holiday.
Microsoft's effort is relatively small but also just nine blocks away from Apple's flagship 5th Avenue retail store and reflects the Windows developer's policy of following Apple stores where possible. It's unknown if or when Microsoft will have a full store in the area as the company has said it will take a wait-and-see approach to retail expansion beyond the Mission Viejo and Scottsdale stores it opened last month.
Fresh-Faced Recruit
Joined: Sep 2001
no genius bar
they'll have a moron bar instead
"Hi, Mr. Microsoft. My interweb is broken. Can you fix it?"