Printed from http://www.electronista.com

Google teams with TiVo to monitor viewing habits

updated 07:55 pm EST, Tue November 24, 2009

User data will be monitored second by second

Google has reportedly teamed with TiVo to gather data on viewing habits of DVR users. The search giant will license the information to be used for analysis backing the company's Google TV Ads platform, although details regarding the terms of the deal remain unknown. The "anonymous, second-by-second DVR viewing data" is claimed to greatly improve the accuracy of estimates detailing ad impressions.

The TiVo collaboration will allow Google to gather data from a variety of sources including cable, satellite, or over-the-air television. Users' information will also indicate viewing habits while watching live or skipping past commercials during DVR playback.

It remains unclear if TiVo plans to adapt its advertising strategy based on Google's analysis. The DVR company recently established a deal with MillerCoors to deliver beer ads while a user fast-forwards through football games, according to an Advertising Age report. [via CNET News]



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Cat B100

Cat is primarily known for its heavy-duty machinery used in the construction industry and farming, among other areas. What may not be ...

Linksys EA6900 AC Router

As 802.11ac networking begins to makes its way into more and more devices, you may find yourself considering an upgrade for your home ...

D-Link DIR-510L 802.11AC travel router

Having Internet access in hotels and other similar locations used to be a miasma of connectivity issues. If Wi-Fi was available, it wa ...

Sponsor

toggle

Most Commented

 
toggle

Popular News