updated 05:10 pm EST, Tue November 24, 2009
Verizon argues Sprint's best network claims
Wireless provider Verizon's requests to the National Advertising Division of the Council of Better Business Bureaus was heard and the national ad watchdog is now asking Sprint to cease calling itself "America's most dependable 3G network." According to a Tuesday report, the division argued independent tests performed by Nielsen Co. showed Verizon in fact suffers from fewer blocked or dropped calls than Sprint. In response, Sprint is asking the parties to consider test numbers from more than one source in order to help eliminate one-time events that include bad weather or bad cell towers.
Sprint isn't backing down from its claims and stated it will appeal the recommendation with the National Advertising Review Board.
Such complaints are becoming more commonplace, as AT&T recently sued Verizon over misleading ads, and there was a lawsuit filed by Telus against Rogers in Canada.