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BlackBerry Curve holds off iPhone 3GS for top spot

updated 08:15 am EST, Wed November 25, 2009

BB Curve tops in US but makes prices fall

The BlackBerry Curve line fended off the iPhone 3GS to claim the title of top-selling phone in the US, the NPD Group said this week. Without providing numbers, the analysts noted that RIM's basic QWERTY phone still outsold the high-end iPhone during the summer. The iPhone 3G reached third place and reflected its relatively low price.

The study added that Verizon's Buy One Get One (BOGO) promo was in large part responsible for the Curve's sales edge as it shipped two BlackBerries, usually Curves, for the price of one. The deal simultaneously dropped the average selling price of a phone from $88 in summer 2008 to $85 a year later.

About 28 percent of cellphones sold in the US were smartphones, NPD Group noted. Among conventional phones, LG was the leader as the enV3 and enV Touch, also from Verizon, were the top sellers in the category.

Market share is potentially set to change in the fall as the launch of the Motorola Droid, the end of the BOGO deal and holiday sales are likely to skew results.

 
Previous Comments

RIM must be giving all their

11/25, 09:04am reply

smartphones away. Everytime RIM increases their market share by getting more smartphones in circulation, their stock price goes down further. Their BOGO tactics don't seem to be fooling investors. This once mighty powerhouse of a company seems to be hitting the skids slowly, but surely. Android-powered handsets are going to undercut all the competition and just flood the market. Google sure is a slick company. By giving away Android for free, they're quickly killing off the other mobile OSes.

iphonerulez

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Joined: Nov 2008

+6

I'm more interested in....

11/25, 09:05am reply

... what you get when you add up all the iPhone sales and compare them to all the RIM smart-phone sales. That seems to me to be a better iPhone vs. RIM comparison.

AlenShapiro

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Joined: Apr 2000

+5

comment title

11/25, 09:42am reply

If At&T and apple were dumb enough to offer a buy one get one free on the iPhone there wouldn't be anyone who didn't have an iPhone. I don't think RIM's products are that horrible, but this comparison really is entirely flawed.

appleuzr

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Joined: Aug 2006

+6

Best Phone on Verizon?

11/25, 09:44am reply

Where I live, Verizon (was Alltel) is the only one that has regular, reliable service (AT&T Wireless offers no service at all), and I'm on the edge of Sprint and US Cellular's service areas, so they are not really options.

I've got a RAZR2 that I despise and its falling apart anyways. My contract allows me to upgrade my phone in 2 weeks. Will the iPhone ever come to Verizon? There's a lot of questions/concerns, such as 2 different networks between Verizon and ATT and the current iPhone not compatible with Verizon's network in its current form, the latest t** for tat involving those 2 networks and the iPhone. I'm hoping that dollar signs will win out in the end to overcome egos to let the iPhone out to other carriers.

What is a good brand of phone to look at that is available on Verizon, syncs well with my Mac, and allows me to use mobile broadband tethering?

joesporleder

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Joined: Jul 2009

+2

comment title

11/27, 11:44pm reply

Makes sense, the Curve is very cheap (less than $300 without a contract)

SaudiMac

Fresh-Faced Recruit

Joined: Jul 2009

+1

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