Droid helps Motorola overtake Apple in brand loyalty
updated 10:00 am EST, Wed November 25, 2009
Motorola image helped by anti-Apple ads
The launch of the Motorola Droid and Verizon's ad campaign have pushed Motorola's brand loyalty for the first time in recent memory, YouGov reported in its BrandIndex late last week. The Android phone maker passed Apple one week ago and, as of Friday the 20th, had a loyalty score among men of 29.3. By comparison, Apple has fallen from a recent high of 48.1 on the 9th, shortly after the Droid launch, to 22 on the 20th.
As Motorola's perception has remained mostly flat, the shift suggests more that Apple's brand has been hurt less by the Droid's popularity and more by the Verizon campaign, which has pointed out the poorer reach of AT&T's 3G network as well as the iPhone's limitations. Both the Droid and its campaign have targeted technically savvy men and highlighted its ability to multitask, its higher-resolution camera, and the relatively open software platform.
AT&T has taken lately to offering its own response ad and this week enlisted the help of Apple itself for pro-iPhone, anti-Verizon ads that highlight the inability of Verizon's CDMA network to handle both calling and data at the same time. [via AppleInsider]
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Joined: Sep 2001
oh come on
the notion that Motorola truly has more brand loyalty than Apple is completely ridiculous and says a lot more about the (lack of) validity of this survey than it does about Apple.
Or maybe the Droid has an app that helps you pick up chicks which would otherwise be totally out of your league? That's the only way I could think of Motorola truly commanding higher brand loyalty than Apple.