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Acer to shy further away from Win Mobile

updated 09:00 am EST, Fri November 27, 2009

Acer expects more Android devices

Acer's mobile head Aymar de Lencquesaing said in an interview late Thursday that the company plans to shift its attention more towards Android and reduce its Windows Mobile effort. Although all of the company's 10 smartphones this year save for the Liquid A1 were running Windows Mobile, the executive promised Reuters that 2010 will be "much more balanced" and see significantly more Android phones among the 8 to 10 planned for the year.

He stressed that the change was a reflection of market changes, which now shows a preference for Google's modern and more touchscreen-friendly platform. Although difficult to determine in sheer units, Windows Mobile has been losing share on the web and is believed to be losing actual market share as companies like HTC, Motorola and Palm have either reduced their Windows Mobile efforts or have dropped them entirely.

"There is definitely momentum behind Android," de Lencquesaing said. "The pace is faster than most would have anticipated one year ago."

At the same time, he noted that Acer would deliberately avoid trying to imitate larger phone makers like Nokia, which often have dozens of phones on the market at any one time. The company is "comfortable" having at most several phones. Critics have commented that Nokia's recent declines in share can partly be attributed to its many-device strategy, which tries to target all sectors and often has multiple different form factors and features in a single category.

The Taiwan firm only has about 10 carrier deals and a small fraction of the market after entering smartphones this year but is ambitious in its plans and hopes to have as much as 7 percent of the smartphone market within 3 to 5 years. Apple by comparison is already believed to have about 17 percent share after 2 years of iPhone availability.

By Electronista Staff


  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    All the cellphone companies seem to

    be dumping Windows Mobile one after the other. I'm fairly certain Windows Mobile is just about done for. More than just a "rounding error".

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