Apple 'bullying' flash memory makers?
updated 07:55 am EST, Mon November 30, 2009
Apple NAND buying may hurt Samsung
Apple was accused on late Sunday by anonymous industry sources of 'bullying' NAND flash memory suppliers through its purchasing tactics. The company has allegedly, knowingly requested more memory from Korean firms Hynix and Samsung on a regular basis than it actually buys when the supply is ready. The iPhone and iPod maker is said by the Korea Times to regularly wait until the glut forces a price drop and then to buy only a smaller amount of stock that leaves excess inventory once again.
Since both Hynix and Samsung are heavily dependent on Apple for their memory businesses, they can't significantly challenge the practice and have had to watch as long-term contract prices for memory dropped 4 percent. The practice is considered "absurd" by one unnamed industry executive.
While doubts exist about how long the practice can last, it's believed Apple is racing to increase the capacity of its handheld devices as quickly as possible. Since launching the iPod nano in 2005, the American electronics giant has doubled the capacity of its flash-based devices on a yearly basis as soon as the technology has become available, culminating in this year's 32GB iPhone 3GS and 64GB iPod touch. Apple's product prices often remain consistent from year-to-year and consequently push flash producers to drop the prices of a given capacity where its rivals are often more conservative.
Neither Apple nor its suppliers have agreed to comment on the claims.












Apple bullying?
11/30, 08:14am reply
http://news.bbc.co.uk/2/hi/business/4340388.stm
(Samsung in price fixing admission)
bobolicious
Fresh-Faced Recruit
Joined: Aug 2002
Bullying? Isn't negotiating prices considered
11/30, 08:43am reply
good business strategy? Are they saying that Apple shouldn't try to lower their costs? Apple is their largest customer, so would they rather lose Apple's business. I'm curious as to who this unnamed industry executive is that considers the practice of negotiating prices absurd. I doubt it would be any Hynix or Samsung executives since they're getting steady business. Large customers usually get some sort of break from their suppliers. Apple is the one company where the money is basically guaranteed year after year. Where would these memory companies find a better customer? Would it be better for the memory suppliers to just have their inventory sitting on a shelf? Can Apple actually tell exactly how much memory is going to be required on a seasonal basis? Wouldn't that depend on customer demand?
Maybe bullying is the wrong term to use. Don't bullies usually just take and give back nothing in return.
iphonerulez
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Joined: Nov 2008
Happens all the time
11/30, 09:21am (1 reply) reply
Tactics like this go on all the time. Why is this news?
sgirard
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Joined: Aug 2005
comment title
11/30, 10:11am (1 reply) reply
"The company has allegedly, knowingly requested more memory from Korean firms Hynix and Samsung on a regular basis than it actually buys when the supply is ready."
"The iPhone and iPod maker is said by the Korea Times to regularly wait until suppliers wait until the glut forces a price drop and then buy a smaller amount."
So what is the practice, does it buy more or less?
peter02l
Fresh-Faced Recruit
Joined: Mar 2009
Another media fabrication about a non-issue
11/30, 10:51am reply
I don't blame Apple or its suppliers for not commenting about this stupid notion of "bullying."
Everyone concerned, including we customers, should be happy that there is this level of activity of both Apple's demand for product which will result in more and better products from them, and that there is this much demand that the suppliers are shaken out of complacency to have to scramble to supply it.
Come to think of it, this no-news item is actually serving as implied good news, which is how it should have been written.
DanielSw
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Joined: Aug 2009
Hmmmm...
11/30, 12:24pm reply
If this is true, it's bad and should be stopped. But I very much doubt it's true -- these interactions are all governed by contracts, usually with penalties for failure to live up to the terms. If the flash manufacturers are getting repeatedly bitten by overestimates (and we have no proof that this is happening) and aren't negotiating upcoming contracts to add penalties for that behavior, then really and truly they have nobody to blame but themselves.
The Vicar
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Joined: Jul 2009
100+ gig iPhone.
11/30, 05:42pm reply
When iPhone crosses the 100 gig storage marker, the iPod classic will likely be 200 gigs, and i will get both, because 100 gigs of storage on a phone would be insanely great.
- A
Fast iBook
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Joined: Mar 2003