updated 10:35 am EST, Mon November 30, 2009
Samsung touch phone sales up 4X in 2009
Samsung today said it has sold 50 million full touchscreen phones since putting them on sale in 2008. The symbolic milestone comes as sales have grown from 10 million last year to 40 million this year. Of the collection, a full 10 million are the entry-level Star (S5230), while the Samsung F480 (also known as the Behold or Tocco) represents 9 million. The Corby has already passed the 3 million mark despite just launching in September.
Most these, 19 million, were sold in Europe. About 6.3 million shipped to the US, while China accounted for 3.4 million and Samsung's native Korea represented 3 million.
The number should make Samsung the largest touchscreen smartphone manufacturer this year. While the calendar year isn't complete, Apple sold about 20.75 million iPhones in its fiscal 2009 and has sold about 33.77 million of the device since it began sales in June 2007. Samsung's quick overtake of its American competitor has been helped both by its sheer reach as well as an emphasis on budget models like the Star and aggressive pricing. In many circumstances, even Samsung's more advanced phones are available for free on a contract in Europe where iPhones usually carry a price close to $200. Most of Samsung's full touch phones are conventional phones rather than smartphones.
Future sales should be helped by a transition away from Symbian and Windows Mobile on its smartphones, eventually focusing on Android and Samsung's own bada platform.