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Macs forecast to reach 4 percent marketshare in 2010

updated 10:55 am EST, Thu December 3, 2009

'Considerable headroom' left, sasys analyst

Mac sales will likely grow 26 percent in 2010, says Caris & Company analyst Robert Cihra. The figure contrasts with the computer market as a whole, which is expected to grow only 16 percent. Macs would thus be moving roughly 1.6 times faster, though during the past three years, Macs have shown an average growth rate 1.8 times higher.

The projected increases would put Apple at just 4 percent of marketshare, leaving "considerable headroom" for future sales, says Cihra. Apple is moreover said to be reaping extremely high profits off the public, pulling in a gross profit per unit of almost $340, two to three times what rival Windows system makers earn. The ASP (average selling price) of Macs slid 10 percent in 2009 to $1,289, but remains 1.8 times higher than for comparable PCs.

The overall ASP for PCs is said to have experienced a "brutal" drop in 2009, falling 16 percent versus 2008. Detached from desktops, the ASP for portables fell more than 20 percent during the year, influenced by the success of cheap netbooks. HP in particular is said to have finally joined Apple in having a notebook ASP below its desktop one, reflecting the new "mainstream" status of portable computers.



By Electronista Staff
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  1. Mr. Strat

    Junior Member

    Joined: Jan 2002

    -2

    4%?

    Who makes up these numbers? We hear 8%....10%, etc. Four feels low.

  1. broohaha22

    Fresh-Faced Recruit

    Joined: Jul 2006

    +1

    WHAT???

    These analysts don't know wtf they're talking about.

    What maroons. So ignorant.

  1. Bobfozz

    Fresh-Faced Recruit

    Joined: Jul 2008

    +1

    You get the feeling...

    These ANAL-ysts just report what someone else has said--rather than really know for themselves. And once again, Apple's profits are remarkable--they don't care that much about market share. These analysts NEVER grasp this.

  1. Bobfozz

    Fresh-Faced Recruit

    Joined: Jul 2008

    -6

    You get the feeling...

    These ANAL-ysts just report what someone else has said--rather than really know for themselves. And once again, Apple's profits are remarkable--they don't care that much about market share. These analysts NEVER grasp this.

  1. broohaha22

    Fresh-Faced Recruit

    Joined: Jul 2006

    +1

    Stupid analysts

    So stupid. Blah blah blah.

  1. shawnde

    Fresh-Faced Recruit

    Joined: Apr 2008

    +1

    re: 4%

    You're quite right. Although it doesn't mention clearly, I'm guessing these would be WORLDWIDE figures, and not just USA. The consensus is that US market share is between 8-10%. I believe the last worldwide figure was 2.9% or something like that, which is actually pretty good. So 4% of the total worldwide shipment is still pretty remarkable.

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