updated 10:55 am EST, Thu December 3, 2009
'Considerable headroom' left, sasys analyst
Mac sales will likely grow 26 percent in 2010, says Caris & Company analyst Robert Cihra. The figure contrasts with the computer market as a whole, which is expected to grow only 16 percent. Macs would thus be moving roughly 1.6 times faster, though during the past three years, Macs have shown an average growth rate 1.8 times higher.
The projected increases would put Apple at just 4 percent of marketshare, leaving "considerable headroom" for future sales, says Cihra. Apple is moreover said to be reaping extremely high profits off the public, pulling in a gross profit per unit of almost $340, two to three times what rival Windows system makers earn. The ASP (average selling price) of Macs slid 10 percent in 2009 to $1,289, but remains 1.8 times higher than for comparable PCs.
The overall ASP for PCs is said to have experienced a "brutal" drop in 2009, falling 16 percent versus 2008. Detached from desktops, the ASP for portables fell more than 20 percent during the year, influenced by the success of cheap netbooks. HP in particular is said to have finally joined Apple in having a notebook ASP below its desktop one, reflecting the new "mainstream" status of portable computers.