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Droid ad calls iPhone a "pageant queen"

updated 10:45 pm EST, Thu December 3, 2009

New Droid ad airs, BOGO deal tomorrow

Verizon tonight cut deep by launching a new ad (seen below) for the Motorola Droid. The new spot directly attacks the iPhone and calls Apple's handset a "digitally clueless pageant queen," making fun of its focus on style and even mocking the glass case Apple used to display the phone at its launch in 2007. It meanwhile thrives on the Droid's powerful, masculine image and, among other things, suggests that the smartphone is "racehorse duct-taped to a Scud missile fast."

The commercial is a more direct approach for Verizon, which criticized Apple in its "iDon't" teasers but has until now shied away from Droid-to-iPhone comparisons after release. The approach is nonetheless consistent with an aggressive approach that has put an interactive ad in Times Square and attacked AT&T's 3G coverage even during the brief interval when Verizon was facing a since-cancelled lawsuit.

Competition is only expected to get more intense as a late rumor claims Verizon is expanding its Buy One Get One (BOGO) deal to include Android phones. Previously limited to BlackBerry phones, those who buy a Droid or Droid Eris are expected to get an extra Droid Eris for free. LG enV Touch and enV3 buyers should also see a similar deal, BGR says. Both deals should start on Friday and run until Christmas.



By Electronista Staff
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Comments

  1. Raman

    Mac Elite

    Joined: Mar 2001

    +30

    comment title

    My Beauty Pageant Queen 1) doesn't make fun of the other ugly contestants 2) lets me multitask by using other applications while I'm on the phone (to view/edit appointments in iCal, etc.)

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    +24

    Boy ...

    The race for distant second place keeps getting hotter!

  1. CmdrGampu

    Fresh-Faced Recruit

    Joined: Aug 2009

    +19

    It's over

    There's no hope of ever seeing a Verizon iPhone or even the rumored tablet running on Verizon's network after this. Steve will never forget and never forgive a vicious frontal attack like this. Oh, well. Here's hoping for a T-Mobile iPhone next year.

  1. Joe Story

    Fresh-Faced Recruit

    Joined: Dec 2009

    +38

    SCUD????

    Don't those dumb clowns realize that the SCUD was the Russian-built missle used by Iraq in the Gulf War, which often thudded to the ground on its side, and had all the acuracy of a rubber band gun?

    Choose your metaphors carefully.

    Comment buried. Show
  1. wrenchy

    Forum Regular

    Joined: Nov 2009

    -44

    ROFL!

    Geez, all you princess's are all so upset! Are you going to start crying to Evil Steve now?? I bet you can't wait to witness Evil Steve's wrath upon Verizon for such blasphemy!

    And oh, the SCUD missile thing. You princess's should lighten up! It's just an ad. Don't over analyse, saying things like "Choose your metaphors carefully". Yes it's Russian built and used in Iraq. So what? Hitler commissioned the Volkswagen program in 1933, and how many of you Americans drive those??

  1. Dudeit

    Fresh-Faced Recruit

    Joined: Dec 2009

    +24

    Exactly, Joe Story

    When you say "thudded to the to ground", you are assuming that the Scud actually launched at all.

    So, Verizon's marketing department is essentially saying that the Droid is as fast an unreliable 1960's-era Communist-designed, short-range missile with 1400 pounds of weight attached to it. That's an insult to horses.

    Horse owners everywhere must be so pleased and rushing right out to Verizon stores right now.

  1. chirpy22

    Junior Member

    Joined: Jan 2006

    +12

    what?

    This ad is awful. It's not a princess, it's a robot. ??
    You know, I thought the first Droid commercial was put together pretty well, but this is just silly.

  1. Coldsmoke

    Fresh-Faced Recruit

    Joined: Dec 2009

    +17

    An act of desperation

    This ad shows how desperate Verizon is to be considered legitimate with the Droid.
    They're idiots. They should focus on marketing their strong points instead of slinging mud. It reminds me of a local political campaign.

  1. Bobfozz

    Fresh-Faced Recruit

    Joined: Jul 2008

    +18

    I'm laughing

    Verizon is trying hard... they are funny... who on earth is going to believe this ad? No one except simps. They are wasting money but the concept is hilarious.

    Giving away phones in buy one get one's is really a marvelous idea isn't it? Makes the numbers look big.

    There might be ONE way Steve will forgive them: if he cuts a deal with them that makes their gonads hurt just thinking about Apple, positively or negatively. But Verizon apparently wants to blow this possibility of a deal, twice. This MAY make AT&T work harder to ramp up their service and then Verizon will begin to lose customers.

    They must be hurting to try so hard.

  1. addiecool

    Dedicated MacNNer

    Joined: May 2001

    +13

    Verizon is a loser

    and will lose the battle.... You can never win this way..

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