updated 10:45 pm EST, Thu December 3, 2009
New Droid ad airs, BOGO deal tomorrow
Verizon tonight cut deep by launching a new ad (seen below) for the Motorola Droid. The new spot directly attacks the iPhone and calls Apple's handset a "digitally clueless pageant queen," making fun of its focus on style and even mocking the glass case Apple used to display the phone at its launch in 2007. It meanwhile thrives on the Droid's powerful, masculine image and, among other things, suggests that the smartphone is "racehorse duct-taped to a Scud missile fast."
The commercial is a more direct approach for Verizon, which criticized Apple in its "iDon't" teasers but has until now shied away from Droid-to-iPhone comparisons after release. The approach is nonetheless consistent with an aggressive approach that has put an interactive ad in Times Square and attacked AT&T's 3G coverage even during the brief interval when Verizon was facing a since-cancelled lawsuit.
Competition is only expected to get more intense as a late rumor claims Verizon is expanding its Buy One Get One (BOGO) deal to include Android phones. Previously limited to BlackBerry phones, those who buy a Droid or Droid Eris are expected to get an extra Droid Eris for free. LG enV Touch and enV3 buyers should also see a similar deal, BGR says. Both deals should start on Friday and run until Christmas.