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Dell starts up handheld device group

updated 06:25 pm EST, Fri December 4, 2009

Dell smartphones, tablet in new division

Dell this evening declared its intent to make handheld devices a focus by creating a new communications division. The section will head up development of smartphones, such as the Mini 3i, as well as unspecified other devices. Global consumer business head Ron Garriques, who left Motorola, will lead the new group.

The organization is most likely to oversee the last-stage development of the Streak, Dell's Android-based tablet MID (mobile Internet device).

Restructuring marks a new, more serious commitment to mobile devices at Dell. Until the Mini 3i, the Texas PC builder had all but abandoned handhelds after the cancellation of the Axim PDA series in 2007. It also had a poor track record in other categories as its DJ line of MP3 players neither seriously challenged the iPod nor garnered a significant minority share.

All of Dell's known sub-netbook devices to date run Android and further represent a snub to Microsoft, which Dell had prefered both through its use of Windows Mobile and through a near-exclusive preference for Microsoft software like Windows Media Player and the Windows Media Audio format.



By Electronista Staff
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Comments

  1. tvalleau

    Fresh-Faced Recruit

    Joined: Feb 2005

    0

    teacher! teacher!!!

    me too!

    me too!

    Dell's as bad as Micro$oft....

  1. rickcj

    Fresh-Faced Recruit

    Joined: Aug 2009

    +5

    Dell should

    Just stop and give their money back to the shareholders.

  1. Hillbilly Geek

    Fresh-Faced Recruit

    Joined: Aug 2006

    +2

    too little

    too late. too bad.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008

    -5

    I think this Dell Mini 3i will

    have a chance to sell in great numbers in China now that the Chinese citizens have passed up on the iPhone. The Dell device will be very low in cost and be well-featured enough for casual use. With a huge carrier such as China Mobile, the country could be flooded with Mini 3is in a very short time. From the way I hear the Chinese love to buy cheap knock-offs of everything, the Dell Mini 3i just be just their speed. It looks like Android is going to become the People's Choice.

  1. aplman

    Fresh-Faced Recruit

    Joined: Mar 2008

    +2

    Apple for me

    I have owned Dell products and Apple products. No Dell for me. Sorry. They will try and bring Apple into another pricing war. Apple knows how to win those. Keep Innovating.

  1. dliup

    Fresh-Faced Recruit

    Joined: Jan 2006

    +2

    @iphonerulez

    Official iPhones didn't sell in China is because there are estimated to be 1.5 to 2 million iPhones in China already, imported from US and Europe.

    BTW no one buys dells in china. They got Acer and local brands.

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