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Nexus One to be subsidized after all?

updated 03:05 pm EST, Mon December 14, 2009

Nexus One may get T-Mo discount, ship Jan 5

Another leak today suggests the Nexus One may not be limited to an unsubsidized, unlocked model after all. Claiming an unidentified source, Reuters says T-Mobile will still discount the high-end Android phone for those who sign up for a contract. However, it would also sell directly through the Google website and could be available as early as January 5th, just ahead of CES.

If the phone still ships officially branded as Google's own device rather than a regular HTC launch, the move could risk upsetting HTC's competitors, which would likely see Google as favoring one partner over another and risk splintering the Android community. However, it would also give Android as a competitive edge as it would represent the first truly integrated phone where Google has designed the hardware as well as the software.

A common complaint of Android has been of the radically varying experiences, where a poor hardware design or excessive modification of the interface can hurt the experience. Apple and RIM are both believed to have their significant shares of the smartphone market due to this approach where veterans that don't develop their own hardware, like Microsoft and Symbian, have been on the decline.



By Electronista Staff
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Comments

  1. facebook_Nq

    Via Facebook

    Joined: Dec 2009

    -3

    Google New Mobile Strategy

    Google is moving down in the stack to challenge B2C opponents with an open architecture and new sets of standards. In creating a post-revenue business model, Google can only manage success if consumers accept a co-branding and outsourced manufactured device ... NQ Logic recommends reading about the rest of the new Google's mobile strategy at www.nqlogic.com

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008

    0

    People will buy any Android smartphone as

    long it's halfway decent and the cost is low enough. Google knows how the world works. It's made up mostly of cheapsters who will buy any sort of junk as long as it's cheap enough. Google's Android will grab major market share in a few years time. Manufacturers can put Google OS on the handsets for nothing so their selling prices will be lower. You can't beat that sort of strategy. Google's main interest lies in getting ads to billions of smartphone users and they'll make a bundle from that.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +1

    Re: People will buy

    You're right. Look how the iPhone took off once the price dropped to $200...

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