Printed from http://www.electronista.com

Borders prepares e-book store for 2010 debut

updated 11:30 pm EST, Tue December 15, 2009

Company teams with star-up Kobo

The bookstore chain Borders has confirmed plans to enter the realm of digital distribution, with an e-book store expected to debut in the second quarter of 2010. The upcoming portal will integrate with the company's current website, Borders.com, and offer content for a wide range of devices such as standalone readers or smartphones.

Analysts have criticized Borders for arriving in the e-book market later than several of its direct rivals such as Amazon and Barnes & Noble. Borders has chosen a different approach than its competitors, however, as it will remain "device neutral" and sell content through third-party readers instead of developing its own platform.

The new store will be created through collaboration between Borders and Kobo, a spin-off from the Canadian bookstore company Indigo. Kobo specializes in e-book content, while its parent company runs book stores under the Indigo name as well as the Chapters brand.

Borders will sell Sony's e-book readers in its stores, while users will also be able to download the publications for smartphone platforms including the iPhone, BlackBerry, Palm, and Android. Borders CEO Ron Marshall says e-book portal is the "right move" for the company as the digital market continues to evolve.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. slider

    Mac Elite

    Joined: Oct 1999

    0

    Sony Readers Already on Display

    As it happens, I was just in the Boarders on the DW in Nashua, NH yesterday. They has a little kiosk displaying two models of Sony readers.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News