Printed from http://www.electronista.com

Borders prepares e-book store for 2010 debut

updated 11:30 pm EST, Tue December 15, 2009

Company teams with star-up Kobo

The bookstore chain Borders has confirmed plans to enter the realm of digital distribution, with an e-book store expected to debut in the second quarter of 2010. The upcoming portal will integrate with the company's current website, Borders.com, and offer content for a wide range of devices such as standalone readers or smartphones.

Analysts have criticized Borders for arriving in the e-book market later than several of its direct rivals such as Amazon and Barnes & Noble. Borders has chosen a different approach than its competitors, however, as it will remain "device neutral" and sell content through third-party readers instead of developing its own platform.

The new store will be created through collaboration between Borders and Kobo, a spin-off from the Canadian bookstore company Indigo. Kobo specializes in e-book content, while its parent company runs book stores under the Indigo name as well as the Chapters brand.

Borders will sell Sony's e-book readers in its stores, while users will also be able to download the publications for smartphone platforms including the iPhone, BlackBerry, Palm, and Android. Borders CEO Ron Marshall says e-book portal is the "right move" for the company as the digital market continues to evolve.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. slider

    Mac Elite

    Joined: Oct 1999

    0

    Sony Readers Already on Display

    As it happens, I was just in the Boarders on the DW in Nashua, NH yesterday. They has a little kiosk displaying two models of Sony readers.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Razer Kraken Pro headset

Gaming headphones are a challenge to get right, for a long list of reasons that are unique to the consumer buying them. Some shoppers ...

Patriot Aero Wireless Mobile Drive

Regardless of how large a tablet you buy, you always want more space. There's always one more movie or another album you'd cram on, if ...

Patriot Fuel+ 6000 and 9000mAh batteries

Mobile device batteries are better than they used to be, but there's always a scenario where users could use more juice. Upgrade manuf ...

Sponsor

toggle

Most Commented

 
toggle

Popular News