updated 03:55 pm EST, Tue December 15, 2009
May be building on Droid success
Verizon is benefiting more from recent struggles with AT&T than its opposition, a new YouGov marketing study claims. In a survey of over 5,000 US people aged 18 to 34, roughly 40 percent had heard something about Verizon at the beginning of November, while slightly more were familiar with AT&T. By December the figures for each were over 50 percent, and Verizon now has a 62.2 percent awareness, compared to AT&T's 54.5 percent.
The edge gained by Verizon is believed to be linked to cash thrown at a major TV ad campaign, accusing AT&T of having an inadequate 3G network. Verizon has gone as far as to suggest the iPhone is inherently crippled by its association with AT&T. Resulting lawsuits, now dismissed, may have contributed in a more minor fashion to giving the carriers extra publicity.
YouGov recently observed that Motorola has managed to surpass Apple in terms of brand loyalty amongst people aged 18 and older, primarily as a result of the Droid smartphone, carried by Verizon. Research in Motion has suffered sharply, losing loyalty despite the prevalence of BlackBerries worldwide. The company's BlackBerry Storm phones have generally failed to produce expected sales.